On this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning messaging across channels. Tune in for actionable insights to enhance your holiday marketing strategies.  --- SPONSORS:  This episode is brought to you by:  Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

Principle 6: 9-Step Email & SMS Blueprint for BFCM and the Holidays → Adam Kitchen

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