Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post.
Plus you'll discover:
- The surprising feature that users loved and helped the app grow
- The ideal traffic split between paid vs organic
- Why higher prices lead to higher conversions
- How to avoid feature creep
- And so much more
You can also watch the video: https://youtu.be/wyic06aPwOU
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

How SEO Helped Cupla Get Its First 100 Users

David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend.
You will discover:
- How to set-up campaigns to maximize your ROI
- How to test out new ad channels
- The 3 layers of testing new ad creatives
- The disconnect between product and UA
- And so much more!
Learn More:
https://www.linkedin.com/in/davidvargasmontiel/
App Audits:
https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB
https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056
You can also watch the video: https://youtube.com/live/LGpQi1AhrqI
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions.
Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this engaging video, Patel shares his invaluable insights into the world of app growth, drawing from his wealth of experience.
Topics Covered:
Onboarding Strategies: Explore effective onboarding techniques that set the stage for a seamless user experience. Patel delves into the strategies that have proven successful in ensuring users navigate effortlessly through the initial stages of their interaction with the app.
Product-Led Growth Strategies: Uncover the secrets behind Tynker's product-led growth journey.
Product-Market Fit: Gain a deep understanding of the critical concept of product-market fit. Learn when the optimal time is to consider product-led growth and how achieving product-market fit can serve as a solid foundation for organic business growth.
Retention Secrets: Patel shares valuable insights into retaining users, addressing common concerns during free trials, and how Tynker has successfully navigated challenges in ensuring user satisfaction and prolonged engagement.
You can also watch the video: https://youtu.be/BAnRsnAxEmc
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Product-Led Growth Strategies From 100M Users

Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign.
You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more!
Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level.
Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend.
Learn more:
https://performancemarketing.academy/
https://www.linkedin.com/in/benoitst-laurent/
App Audits:
https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8
https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot
You can also watch the video: https://youtube.com/live/T7IYERgO6Ts
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Ad Creatives That Convert: Lessons From Millions in Spend

Do you want to know how to scale up with paid campaigns on a small budget?
Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads.
In this video:
-Techniques for scaling ads with a lower budget
-Minimum recommended ad spend for effective results
-Insightful tips on identifying the right time to scale
-Effective budget planning strategies
-Optimal targeting options on Facebook
-Proven campaign setup methods
Don't miss out on these valuable insights that can elevate your advertising game on a budget
You can also watch the video: https://youtu.be/mtBvqLBVsf0
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds

Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. 
Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results.
You will discover:
- How ChatGPT drive better decision-making when it comes to product and marketing
- Examples of how you can leverage AI to be your data scientist
- How to use ChatGPT to simplify your product roadmap
- And so much more!
Learn more:
https://cookingdata.substack.com/
https://www.linkedin.com/in/liorbarak/
App Audits:
https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785
https://apps.apple.com/us/app/blood-pressure-tracker-bp-pro/id1660777218
You can also watch the video: https://youtube.com/live/U1yxmGu0i4U
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. 
Here are some points I will be discussing in this video:
-Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process.
-Enhanced User Experience: Explore the small touches that elevate user engagement.
-Personalized Journey Creation: Learn the art of asking personalized questions for a unique user experience.
-Optimal Plan Offerings: Discover the perfect number of plans to captivate your audience.
-Discount Dilemma Decoded: Should you offer discounts? Gain insights into their effectiveness.
-Email Capture Tactics: Snag user emails seamlessly with proven strategies.
-Urgency Creation Techniques: Master the art of instilling urgency in your users.
-Locked Content Magic: Utilize locked content to keep users engaged and hungry for more.
You can also watch the video: https://youtu.be/rbfbO5M-cl0
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

This Productivity App Makes $200K a Month

Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together.
She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. 
You will discover:
- How she comes up with features that are used everyday
- Why higher prices actually increase conversion rates
- How paid acquisition plays a key role in creating a network effect
- And so much more!
She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences.
Learn more:
https://cupla.app/
https://www.linkedin.com/in/erika-palmer-b709a836/
App Audits:
https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US
stashpad.com
You can also watch the video: https://youtube.com/live/1BX9vrdWhnA
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

The Features That Bring Users Back Everyday

When launching a new app, positive reviews can significantly boost your app's credibility and user trust. 
In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing.
🚀 Aggressive and Soft Ways of Getting Reviews:
Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings.
📊 Using AppAdvice Campaigns for Ratings:
Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather quality reviews. We'll share examples of campaigns we ran, the results we achieved, and how you can use the same strategies to boost your app's overall rating.
🌐 How to Show App Store Reviews Under Store Listing:
Ever wondered how to feature certain reviews? Unlock the secrets of displaying your app store reviews directly under your listing. By showcasing positive feedback prominently, you'll enhance your app's appeal and attract a wider audience.
You can also watch the video: https://youtu.be/zQaAlI3CxWg
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

This Growth Hack Generates 100's of REAL App Store Ratings for FREE

Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. 
Points covered: 
Monetization's Impact on Engagement:
Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention.
Low-Hanging Fruits for Engagement:
Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand.
Leveraging Push Notifications:
Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction.
Effective Onboarding Flows:
Dive into the world of onboarding flows and discover how a well-designed process can significantly enhance engagement from the very start, setting the stage for long-term customer loyalty.
Churn Reduction Strategies:
Unearth actionable insights on how to minimize customer churn by implementing proven strategies that focus on building strong, lasting relationships with your customer base.
Unlocking the Potential of Email Marketing:
Learn how to utilize email marketing as a powerful tool in your customer retention arsenal, creating personalized and targeted communication to keep your audience engaged and loyal.
You can also watch the video: https://youtu.be/KakElynEplw
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

App Engagement Strategies From Pandora

I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business.
You will discover:
- How to come up with app ideas that are GUARANTEED to make $1,000 a month
- ASO strategies for indie developers
- Answers to your most pressing questions
Make sure you leave a comment on our YouTube video to ensure your question gets answered.
App Audits:
https://apps.apple.com/app/streeto-on-street-parking/id1642060340
https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate
You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Your App Growth Questions Answered

Ready to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform!
🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered!
🧪 Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads!
📊 Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your campaigns are performing at their best. Get insights into optimizing your ad content for maximum impact and driving more users to download your app.
You can also watch the video: https://youtu.be/-bUUzYB-z1A
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

The TikTok Ads Strategy for Beginners

Discover the impact of AI on ad campaigns and consumer engagement.
You will discover:
- The AI Tools to Supercharge Your Marketing
- AI prompt engineering to get the right output
- How to use the right AI tools
- Using AI for ad generation
As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries. 
With a proven track record at organizations like Akili Interactive, Together Labs, Inner Cosmos, and Meta Company, Reut excels in driving product improvement, strategic roadmaps, and team management.
Learn more:
https://www.womenandai.com/
https://www.linkedin.com/in/reutlazo/
App Audits:
https://apps.apple.com/ca/app/hire-and-fire-your-kids/id1449179153
https://apps.apple.com/us/app/text-summary/id1567387131
You can also watch the video: https://youtube.com/live/JSU5_5Vf8UI
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

The AI Tools to Supercharge Your Marketing

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store. 
Niche Keyword Focus:
Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience.
Innovative App Ideas through Keywords:
Uncover fresh app ideas by strategically analyzing and incorporating relevant keywords. Explore untapped markets and enhance your app's appeal.
Keyword-Rich In-App Events:
Elevate engagement with events tied to strategic keywords. Boost visibility and user interaction through well-planned in-app activities.
US Localizations:
Expand your reach by localizing your app for the US market. Create 10 different localizations to cater to diverse audiences and enhance discoverability.
Keyword Install or Boost Campaigns:
Drive app installs and visibility through targeted campaigns. Utilize keyword-specific strategies to boost your app's ranking and capture user attention.
You can also watch the video: https://youtu.be/d8TOuMnMv74
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Advanced ASO Strategies for 2024

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app.
He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024.
Lastly, he’s a great follow on LinkedIn.
Learn more:
https://www.linkedin.com/in/lucas-moscon/
https://www.monkeytaps.app/
https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/
App Audits:
https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192
https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373
You can also watch the video: https://youtube.com/live/agU9hJpFxno
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Lessons From Spending $20M on Ads

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong.
🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is crucial for long-term success. Join us as we explore proven techniques, share industry insights, and uncover the secrets behind some of the most successful onboarding experiences.
🔑 Key Takeaways:
1️⃣ Personalization is Key: Learn how to tailor the onboarding experience to each user, making them feel valued and understood right from the start.
2️⃣ Interactive Onboarding Elements: Discover the power of interactive features that keep users engaged and excited about exploring your product or service.
3️⃣ Clear and Concise Communication: Uncover the magic of delivering information effectively – striking the perfect balance between clarity and brevity.
You can also watch the video: https://youtu.be/pko0ZC4d19E
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

App Onboarding Fail & What To Do Instead

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024.
Key Takeaways:
1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness.
2. Budget-Friendly ASO Tools: Discover affordable yet powerful ASO tools that will give your app the competitive edge without breaking the bank.
3. Keyword Install vs Boost Campaigns: Decipher the battle between Keyword Install and Boost Campaigns to optimize your app's discoverability and downloads.
4. Unlock the Power of Localization: Explore the impact of localization on your app's global reach, ensuring it resonates with diverse audiences.
5. Top-notch Ranking Check Tools: Equip yourself with the latest tools to keep a close eye on your app's ranking and make data-driven decisions.
6. Navigate the Ad Network Maze: Get insights into choosing the right ad network for new apps, maximizing your app's exposure and user acquisition.
You can also watch the video: https://youtu.be/VJWv1hdtgaQ
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

All Your ASO Questions Answered

Get all your app growth questions answered in this video.
Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. 
You will discover the strategies to grow downloads and subscriptions when you're just starting out.
There's a saying that I love "zero to one is impossible, one to 10 is hard".
Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum.
Learn more:
https://apps.apple.com/us/app/bully-buster/id6461522666
https://bullybuster.ai
App Audits:
https://www.gamefunnel.app
https://apps.apple.com/us/app/dvlp/id1613916950
You can also watch the video: https://youtube.com/live/g2qKscOs9As
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Live Coaching Call for AI Anti-Bullying App

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product?
In this video, we converse with Muoyo Okome, an indie developer with 12 million downloads, who has successfully pioneered the Blue Ocean Strategy with a niche app.
Watch the video to learn about:
How to Come Up with Niche App Ideas: Insights into the creative process of identifying and developing niche app concepts.
Locked Content: Explore the utilization of locked content to enhance user engagement and retention within your app.
Better Performing Ways of Running Facebook Ads: Tips and tricks for running more effective Facebook ad campaigns to maximize your app's visibility.
Revenue Split Between Ads: Gain insights into optimizing your app's revenue model, particularly focusing on the distribution and management of ad-generated income.
Optimizing Subscription Options: Valuable insights into fine-tuning subscription models for optimal user acquisition and retention.
You can also watch the video: https://youtu.be/6ITZ4A4HzZ0
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Applying The Blue Ocean Strategy to Apps

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app.
You will discover:
- Why indie devs should NOT be afraid to ask for money!
- His journey to profitability (from up-front paid app to fully subscription-based)
- The monetization strategies that helped him 2X his conversions
- Getting past the fear of asking for what you deserve
John McEvoy started his career in the design world until 2012 when he needed to scratch his own itch: building an app to tell him when the next bus was due in his home city of Edinburgh, Scotland. Since then he's built Momego to cover 160 cities and three pivots: from up-front paid, to ad-supported and now fully subscription-based.
Learn more:
https://travelwhiz.app/
https://apps.apple.com/app/momego-bus-train-times/id1281251210
App Audits:
https://apps.apple.com/us/app/blood-pressure-tracker-pro/id1660777218
https://apps.apple.com/us/app/bike-exchange-sprocket/id899907986
You can also watch the video: https://youtube.com/live/McaiQNkcB-U
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. 
With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. 
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. 
Learn more at ⁠Revenue Cat dot com⁠
⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.
***************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@stevepyoung⁠
Twitter: ⁠@stevepyoung⁠
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
***************


--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

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