“The real good, intelligent marketers have singled in on that key word that differentiates the coin.” (click to tweet) Cryptocurrency is a technically driven industry. But the marketing is equally, if not more, important. Without a compelling story, your coin will blend into the hundreds of other coins being developed. This is why if you’re starting a company on the blockchain, you must give equal consideration to the branding of your ICO as you do the technology. On today’s episode of The Bitcoin Crypto Mentor Mastermind Show, we are joined by multiple marketing experts to discuss the marketing strategies in the cryptocurrency space. From Neil Patel to Chris Sacca, these speakers cover everything from how to market your ICO to what your coin’s name should be. Tune in to understand crypto from this marketing angle, and apply the insights to your investment strategy! And don’t forget! You can also listen to The Bitcoin Crypto Mentor Mastermind Show on Spotify! Click “Follow” and let me know what you think! “A lot of entrepreneurs come to you with ideas and you’re like, ‘Nobody’s going to click on that’ I don’t care how much you spent on marketing; it’s not going to go.” - Tai Lopez (click to tweet) Points to Keep In Mind  When investing, ask yourself the question: will you buy the product? Everytime you make a PayPal transaction, 600 different parties can see your data Always try to have a unique story when marketing your ICO Try not to only accept investment from people who can also provide value Read Nick Bostrom’s  Superintelligence 3 types of artificial intelligence: cyborgs, supercomputers, and collaborative intelligence All problems can be solved by collaborative intelligence If you give people value, they will come back for more Try to create a product to show investors Keep it simple and stupid when marketing your ICO When evaluating a problem, ask yourself if it’s something you wake up frustrated about Look at pre-existing businesses to adapt to the blockchain Know your audience Everything in life comes down to problem and solution Don’t fake it until it you make it; actually make it Make content and the people will come to you because there’s so much online buzz Be careful of the cryptos that aren’t ICO because they aren’t relying The SEC says that 100% of tokens are utility tokens Don’t fake it until you make it; actually make it Experiment often; your ego will tell you that you don’t need to

Why 3 Words For Your Coin Is 2 Points of Failure: The Rules of ICO Branding

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