Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters.
Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention.

For pictures and more, go to: http://borntoinfluence.com/GailWoodard

Ep 166: Gail Woodard on Publishing Your Book to Grow Your Business (Part 1)

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