In 2022, Macy’s launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.In support of youth empowerment, a guiding principle of this mission, Macy’s launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.In the first year of the partnership, Macy’s raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. In today’s episode, I’m joined by Sam Di Scipio, Senior Director, Social Impact, Macy’s, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. In today’s episode, we’ll explore:The origins of this partnership and Macy's criteria for selecting a national cause marketing partnerHow the partners created a foundation they could build on year over yearHow the brand gracefully transitioned from one cause partner to anotherInsights into building consumer-facing campaignsHow to build an authentic, year-round partnership with youth voice, choice, and ownership at the centerHow the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunitiesThis episode is brought to you by Macy’s, Inc.Links & NotesBig Brother Big Sister’s WebsiteMacy’s WebsiteMacy’s NewsroomMacy’s Celebrates the Holiday Season with BBBSElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(00:56) - Introducing Deborah Debarge and Sam DiScipio
(04:30) - Mission Everyone
(28:48) - Facilitating the Quick Integration of Complex Partnerships
(44:30) - Youth Voices

Beyond The Register: Macy’s & BBBS Craft A Legacy Through Impactful Mentorship

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