As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising. JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign. The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.In today’s episode, we’ll explore:A behind-the-scenes look at “Empowerment through Crafting”Advice for listeners looking to develop successful consumer-facing campaigns How the partners ensure a mutually beneficial programThe key factors that contributed to raising half a million in year one and surpassing a million dollars in year twoHow the gained employee buy-inThe 4 success pillars of their POS fundraising strategyThe importance of educating and listening to employeesThis episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.Links & NotesSamantha Booth LinkedInAmanda Dove LinkedInJOANN WebsiteJOANN Corporate GivingOn Our Sleeve WebsiteOn Our Sleeves LinkedInOn Our Sleeves InstagramOn Our Sleeves FacebookJOANN FacebookJOANN InstagramJOANN LinkedInElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(01:52) - Introducing Amanda Dove and Samantha Booth
(05:36) - Overview of the Campaign
(07:47) - Key Factors for Growth
(10:36) - Facing Campaign Challenges
(15:02) - Crafting for Metal Illness
(18:00) - Ensuring the Partnership is Mutually Beneficial
(20:58) - Point of Sale
(24:02) - Employee Engagement Strategy
(28:28) - Guidance
(33:04) - Learn More

Empowerment Through Crafting With JOANN & On Our Sleeves

Get Started

Download the App