PayPal activated a rapid response effort that mobilized hundreds of millions of dollars within the first two months of the war in Ukraine breaking out. How did they do it? And how can companies effectively plan for and respond to crises?In this episode, EFG's Alli Murphy is joined by Karen Little, PayPal's Strategic Partnerships & Rapid Response Lead. The duo talks about how the brand has evolved its corporate rapid response and what it was like to create a flexible framework to respond to urgent events while promoting speed, consistency, impact, and equity. In today's episode, we'll explore:Best practices for effectively planning for, assessing and determining high-quality response strategiesPayPal's flexible framework for rapid response and how putting it into action is an art and a sciencePayPal's stakeholders and how they influence response strategiesWhat their Tiger team is, and how leadership is involvedHow they proactively secure nonprofit partnersThe assets they leverage for response and examples of possible interventionsIf you enjoy this episode, join us at EFG2023, where Karen will lead a breakout session on this topic.This episode is brought to you by PayPal.Links & NotesKaren Little LinkedInPayPal’s Impact reportElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!

Evolving Corporate Rapid Response With PayPal

Get Started

Download the App