Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles.In today’s episode, EFG’s Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014.In 2022, the partners began exploring how to build a more strategic partnership that wouldElevate awareness and impact of Family Dollar’s and BGCA’s partnership among customers, vendors, employees and associatesSupport a specific program area while weaving a compelling impact narrative at both national and local levels.Provide a platform for vendor partners under Family Dollar's guidance, thereby increasing charitable contributions to BGCACreate an emotional and cultural connection between shoppers and the Family Dollar brandThe episode encompasses various topics, including BGCA’s transformative Summit for America's Youth, Family Dollar's customer research, the art of leveraging partnerships internally and externally, and the importance of impactful stories that resonate at the local and national level.In today’s episode, we’ll explore:An overview of Family Dollar and BGCA’s nine-year partnershipHow shopper research conducted by Family Dollar led to the youth advocacy platform and how these findings shaped the partner’s goals and programsBest practices and strategies for engaging employees, customers and vendorsChad’s three pieces of advice for building partnershipsThis episode is brought to you by Boys & Girls Clubs of AmericaLinks & NotesBoy’s & Girl’s Clubs of America WebsiteChad Hartman LinkedInElevate Your Social ImpactSave the date for our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(01:14) - Introducing Chad Hartman
(03:32) - The Perfect Partner Fit
(06:14) - The 2023 Summit for America's Youth
(09:37) - The Family Dollar Research
(11:03) - The Vendor Ecosystem
(12:22) - Transformation vs Transaction
(14:27) - Tactics and Strategies
(16:40) - Next Steps
(17:59) - Advice for Smart Partnerships
(21:21) - Learn More

From Collaboration To Advocacy: Unpacking BGCA's Partnership With Family Dollar

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