All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one.Meet Icema Gibbs, JetBlue's Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she's still with JetBlue, having witnessed significant transformations during her tenure.In this episode, EFG's Alli Murphy and Icema take you on a journey through JetBlue for Good and the JetBlue Foundation, which recently celebrated its 10th anniversary. Along the way, they explore JetBlue's signature Fly Like A Girl initiative, the company's 13th annual golf classic, and much more.JetBlue For Good serves as the company's platform for corporate social impact. It zeroes in on the areas that matter most to the airline's customers and crewmembers: youth/education, the environment, and the community. The JetBlue Foundation is the aviation industry's first airline foundation dedicated to supporting aviation-related education and STEM initiatives.In today's episode, we'll explore:JetBlue's journey from community affairs to cause marketing to CSRHow they augment small budgets with employee and consumer engagementThree things that make Icema an influential leaderHow JetBlue's social impact work often precedes its business ventures in new geographic locationsHow the Foundation reworked its grant application process after candid feedback from granteesLinks & NotesJetBlue WebsiteJetBlue For GoodJetBlue FoundationElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(00:21) - Introducing Icema Gibbs
(02:08) - We are More than Work
(04:54) - JetBlue for Good
(10:39) - 10 Years!
(13:18) - Fly Like a Girl
(16:31) - Swing for Good
(18:08) - Grants
(28:11) - Leadership lightning round!
(31:14) - Learn More

From Idea to Impact: JetBlue's Journey In Social Responsibility

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