A quiz is a unique type of lead magnet to grow your list. Typically, creating an online quiz has been a real technical challenge. But, one of the more recent tools offered from Thrive Themes is the Thrive Quiz Builder. With Quiz Builder, you can create different kinds of quizzes. And here’s the best part… You can use them to create segmented email lists, offer them different lead magnets depending on their answers, and more. One of the biggest challenges can simply be coming up with an idea for a quiz. From a marketing perspective, the aim is to have a quiz which gets them to look at the problem that you solve with your business. It can help raise them on the customer awareness scale from being unaware to problem aware. Quizzes which give them a score on something they can improve can work well for this. The fact that you can build a simple assessment or quiz using a drag-and-drop interface like this is just amazing to me. Thrive Quiz Builder really is an amazing tool for that.

List Building Challenge #10 – Building a Quiz

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