Today, let’s talk about placement of your opt-in forms. We’ve already talked about running split tests on your opt-in forms. But, one of the things you definitely should be testing is placement of your opt-in forms. Most blogs have a primary lead magnet placed right in their sidebar. However, the sidebar is usually one of the worst performing locations for your opt-in.​ Typical conversion rates for this location are like 1%-2%. And frankly, that sucks. Most bloggers put that thing in the sidebar simply because they see everybody else doing it. So, it becomes a case of the blind leading the blind. Definitely experiment with opt-in form placement. Don’t just fall back on your sidebar because that’s what everybody else does. To grow your list effectively, you can’t just do the bare minimum. Your action item for today is… Set up a different form of opt-in placement than you are running right now and test it out.

List Building Challenge #8 – Opt-in form placement

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