Show notes and transcript: https://designbetterpodcast.com/p/ok-go
Not many bands hire Russian pilots to film a Zero-G video on their cosmonaut training plane, known as the “vomit comet”. But those are the kinds of extremes that OK Go will go to in the pursuit of creativity.
Tim Nordwind and Damien Kulash, the band’s founders, met at camp as pre-teens in search of a fellow creative nerd, and founded the band in 1998. Over the past 25 years, they’ve created 3 Grammy-nominated music videos, and won Best Music Video for Here It Goes Again.
From the perfectly timed explosions filmed in slow-motion for their song The One Moment, to the immensely elaborate Rube Goldberg contraption they created for This Too Shall Pass, OK Go is almost like a performance-art troupe that just happens to be a fantastic rock band.
In this episode on the creative process, we talk to Tim and Damian about how they come up with ideas, the macro and micro elements of their creativity, and achieving the impossible.
One more thing…last week we launched DB+, our new premium service that gives you access to ad-free versions of the show released a week early. Subscribers will be invited to AMA (Ask Me Anything) conversations with big names in design and tech from companies like Nike, Netflix, and The New York Times who will field your questions about compelling topics. 
Early bird subscribers get 50% off for the first three months. Visit designbetter.plus to learn more and subscribe.
***
Visiting the links below is one of the best ways to support our show:
American Giant: Makers of the best hoodie on the planet, their clothing is American-made, ethically produced, and built to last. What more could you ask for? Save 20% off your first order with American Giant using our promo code DESIGNBETTER at checkout. dbtr.co/americangiant
Heath Ceramics: We love Heath Ceramics. They're the types of objects you pass on from generation to generation, the kind of gift you bring to a wedding, or the dishes that you'd want to put on a beautiful Thanksgiving table: dbtr.co/heathceramics
Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds 🤓 : https://methodicalcoffee.com
(use code "designbetter" for 10% off of your order).
Brain.fm: Music scientifically proven to increase focus. We use it to focus on important work, tap into our creativity, and wind down at night when we need to rest. As a Design Better subscriber, you can take 30% off of your subscription: https://www.brain.fm/designbetter

OK Go: Making the impossible possible

Get Started

Download the App