Measuring greenhouse gas emissions, sometimes known as "carbon accounting," is the hottest topic in business. Regulators now require companies to report their emissions along with other environmental impacts. Consumers have also made clear that they want low-impact products and services. Meet Lucas Fraser, founder of Breeze, a carbon tracking tool for small and medium-sized businesses that measures Scope 1, 2, and 3 emissions. Breeze is an easy-to-use platform that provides locally relevant results based on various energy sources in a region and by types of products purchased and used in a business.We used Breeze to profile Earth911's carbon impact, and the free version provided a useful estimate we can use to make changes -- that's information every business needs. Despite the International Energy Agency's projections that carbon emissions will peak by the middle of this decade, the agency reports that CO2 emissions reached a record 37 billion tons in 2022. It is time to stop talking about reductions and start achieving them. While reducing carbon emissions is critical to preventing more global warming, we also need better insights into other environmental impacts, such as water use, raw materials extraction, and waste created in manufacturing and distribution, to fully understand the opportunities to reduce society's impact on nature. You can learn more about Breeze at https://mybreeze.io

Earth911 Podcast: Breeze Founder Lucas Fraser on Small Business Carbon Tracking

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