Vertical Software-as-a-Service (SaaS) platforms may seem like smaller markets because they are often measured by the size of the existing software market in the industry—for example, it is relatively small in youth sports. However, this ignores the many opportunities for vertical SaaS platforms to expand the addressable market—for example, to raise prices, upsell new features, own payments/banking relationships, and embed commerce. My guest today knows a lot about starting a vertical SaaS platform, attracting customers and gaining market share. Brian Litvack is the CEO and co-founder of LeagueApps, which he describes as the most comprehensive youth sports management platform available. ​​ LeagueApps is the operating system and community for youth and local sports leaders—providing them with the technology and professional network they need to succeed. The company is also building a movement behind its mission—creating amazing sports experiences for all. Through their FundPlay program, they donate a percentage of every dollar spent on the platform back to the communities and families that need it. Their goal is to impact 500,000 underserved kids by the end of 2022.

GFL 180: How to Compete In Vertical SaaS Marketplaces

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