Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Cameron in this episode:  The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying  the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges Proactive strategies to sidestep common issues and build a harmonious executive partnership Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish - I Love Marketing Episode #463

The power of hyper-personalizing your marketing in a way that works in good and bad times. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Draye Redfern in this episode:  How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to protect your downside AND what you should do going forward How your marketing needs to change during a recession to attract and convert prospects Draye shows you how to mitigate the downside and optimize the upside during a recession"

How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern - I Love Marketing Episode #462

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:  3 element of your company's Genius and how it can impact your bottom line How to connect with your customers at a profound level to drive more sales The secret to selling more with visual models and unique communications What people are REALLY buying from you (PLUS: Three things they WANT most) Simon talks about how he communicates complex ideas simply and effectively The consequences of a product or service that doesn't work (and how to fix it) Why context is key when it comes to sales conversations and getting results What the #1 responsibility and focus of any successful business ought to be The limitations (and possibilities) to build human relationships with AI Taking any sales conversation from shallow to deep with the “Iceberg Model.” Genius-Level strategies for marketing, selling, and framing almost anything

Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:  How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What Joe did with his carpet cleaning business that made him stand out from everybody else One of the most instrumental conversations Joe had that changed the trajectory of his business The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success Why there's no relationship between "being good" and getting paid (and what to do about this) Secrets of education-based marketing, relationship marketing, and direct response marketing Why any problem in the world can be solved with the right sales letter (and how to write it) How "bad news" in the world could be the best piece of "good news" for your business and life Discover the #1 reason people buy from you and attract more Customers to your business The Million Dollar Racehorse: How to best take care of yourself so you win more often How to create valuable marketing that helps prospects make an informed buying decision Increase your productivity, leverage your capabilities, and 10x your achievements How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!) A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation The power of guarantees, building trust, positioning, and focusing on "What's In It For Them" Two keys to identifying what people want, aligning with prospects, and selling more services The 9 principles of Genius Networking that can help you get what you want in life and business How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish - I Love Marketing Episode #460

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Ron in this episode:  The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time Ron shares one of the most important things we tend to skip over in relationships and in business How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit What Ron learned about grocery stores after working with famous actors and producers in Hollywood Secrets to effective positioning, offers, marketing, infomercials, commercials and much more One exercise to help you get to know someone even better than they know themselves How to quickly discover other people’s value system and what makes them tick

Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch - I Love Marketing Episode #459

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Tommy in this episode:  How Tommy builds and grows companies using the right training and focusing on purpose Tommy's vision and strategy for building the largest home service company in the world The right way to use body language and enthusiasm to sell more products and services What Tommy did right (and wrong) when he started his business that you can learn from Tommy shares the wealth creating difference between making money and managing money Elevate: How to make sure your clients, suppliers, and Team members are all winning Why Tommy loves Joe's book "What's In It For Them" and the mindset it talks about The rules of engagement Tommy utilizes to attract and train people to work with him How to effectively and intelligently handle things that go wrong in your business The power of "out-delegating" the competition to take back your time and your life Secrets for maximizing your daily joy, abundant time, and your financial peace What to do when you're starting a business but don't have enough to finance it Tommy shares why marketing and advertising is so important for his business The way to grow your business by building the right operations and systems

Home Service Genius: A Special ILM Marketing Meet Up with Home Service expert Tommy Mello and Joe Polish - I Love Marketing Episode #458

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind. Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Mark, and Joe in this episode:  The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have) How to sell more products to more people for more money and get better advertising outcomes The power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thing One word to NEVER use in any of your advertising or marketing (and one word that ALWAYS works) How Mark successfully sells consumer packaged goods for a 4x higher price than competitors Exact steps for creating a response getting ad… AND… the most powerful way to persuade anyone Two powerful techniques (and one simple formula) you can use to sell more products and services Mark simplifies the neuroscience of consumer response so you can apply it to your marketing The mental shortcuts, heuristics, and biases that evil marketers leverage against people Billion-dollar, real-world advertising examples you can use to motivate prospects to buy

HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Nic in this episode:  What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors What to do if you still feel like you're not getting enough done or enjoying the "grind" Secrets to increasing your power over outcomes, creating reliability, and driving up certainty Why "Solvable Problems" help you determine where to direct resources and what you should do How to discover your non-negotiables and why they help you with your resource allocation A way to transform how you approach each day that increases your enjoyment and effectiveness

Bumpers: How to Achieve Maximum Productivity, Profit, and Quality of Life with Nic Peterson - I Love Marketing Episode #456

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.  As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.  Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.  If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Russ, Joe, and Dean in this episode:  The top I Love Marketing tools any Entrepreneur can use to scale their business right now. What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more! Becoming 5% better in all areas of your life and applying what you learn to get results Why marketing and influence are important skills for helping people and becoming happier Dean shares the 9-word email that works to revive dead leads and makes you more money What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients The best books for I Love Marketing listeners to grow from start-up to accelerated growth What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

Helping the Bootstrap Start-Up: I Love Marketing LIVE Featuring Russ Hanush, Joe Polish, and Dean Jackson - I Love Marketing Episode #455

The importance of selecting the right leads to generate, and targeting a specific market. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll Discover from Dean and Joe in this episode:  Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now Selecting and converting the RIGHT leads Selecting vs. Being Selected Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back) How Proctor and Gamble targets and segments their market Narrowing and getting specific on a target audience and getting repeat business The definition of marketing and what to do to be more effective at it  Invitation to the upcoming I Love Marketing Meetup  

From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales with Dean Jackson and Joe Polish - I Love Marketing Episode #454

In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business.  She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Brooke in this episode:  How Brooke started her Life Coach School and turned it into a $40 million a year business Brooke shares what it takes to achieve your dreams and the obstacles you must overcome The thoughts that make us feel unworthy, frustrated, or anxious and how to change them How Brooke sets goals in her life (and why talking to yourself is a great thing to do!) The most important actions you can take to make your biggest dreams come true What Brooke personally does in her own life when things get hectic and overwhelming How to make tough decisions in the face of personal and professional uncertainty A few of the most valuable and helpful action steps Brooke has taken in life Brooke shares what stops people from achieving (and taking action towards) their dreams The one thing that keeps Brooke focused on growing (and why she's never given up)

The Business of Coaching: How To Market and Make Millions In The Coaching Business with Brooke Castillo - I Love Marketing Episode #453

Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of."  Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Scott in this episode:  A method for effectively on-boarding paying Clients into your membership so they refer others How to supercharge the growth of your membership without wasting a lot of time or money The secret to scaling your membership numbers with the exact long-term Members you want One strategy you can use to attract Prospects and more easily increase your membership 3 simple questions for simplifying how bonded people feel as members of your group How to create a 'Wow Factor' for your Members and help them achieve and win more

Membership Multipliers: How To On-Board New Members and Clients So They Stay, Pay, and Refer With Scott Whitaker - I Love Marketing Episode #452

How to sell more and make an impact with your business by leveraging YouTube. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Evan in this episode:  The importance of using education-at-scale and hooks to build trust with Prospects One of the best (and simplest) videos you can record to be seen as an authority What to do if recording videos is nerve-racking, stressful, hard, or scary for you A fun, easy, engaging way to record a month’s worth of content in a single afternoon How to turn one long-form YouTube video into content on every social media platform

Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael - I Love Marketing Episode #451

Unique marketing methods Cindy Cashman utilized the make “Everything Men Know About Women” a viral sensation. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Cindy in this episode:   Cindy shares the origin story behind “Everything Men Know About Women: 30th Anniversary Edition” How to make your best ideas happen even if you’re scared, uncertain, or overwhelmed The mental game of failure and rejection and how curiosity is key for achieving success How Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too! Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcome The power of “Active Listening” that helps patients feel seen, felt, heard, understood, and a part of the conversation Why failing your way to success with TESTING could be one of the most important secrets to success

Everything Men Know About Women: An Interview with Cindy Cashman, Dr. Cheri Ong, and Joe Polish - I Love Marketing Episode #450

Nick shares the keys to productivity (PLUS: How to save an extra day every week!) If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Nick in this episode:  Fix Your Broken Sink: How to operationally balance the short-term and the long-term One of the biggest mistakes Entrepreneurs make with their time (and how to fix it) How leaders can remove the obstacles in their Teams' way so they can do better work Better ways to find where information is stored so Teams can avoid “Scavenger Hunts” The C.P.R. Framework: How to have happier employees, greater output, and less stress Three methods for increasing your capacity (and why the third method often works best) The cost of ineffective meetings AND proven techniques for having better meetings Build a high-performance team operating at maximal efficiency with minimal burn-out Nick gives his thoughts on AI and how it will impact teamwork and communication

Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work With Nick Sonnenberg - I Love Marketing Episode #449

A better, more distinctive way to serve more people and give greater value. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Brian and Joe in this episode:  Why Brian loves "What's In It For Them" and how he uses the concepts in it How Brian discovered one of the most important self-development concepts The most destructive thing in life (This is especially important if you're a parent) A key to self-confidence, courage, positive relationships, and fulfillment How to make better decisions when it comes to allocating your time and energy One of the major reasons why people are unsuccessful (and what to do about it) Being Responsible: Why blame doesn't work, and the "golden triangle" does A simple step you can take to get more connected when life is painful What to do when you feel resentment so you can let it go and move past it The Brian Tracy Domino: How contribution helps you and other people succeed How to feel better, increase your happiness, and improve your quality of life  Available Now! WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

Developing Your Inner Giver: A Conversation Between Self-Development Legend Brian Tracy and Joe Polish - I Love Marketing Episode #448

Going into 2023 with more clarity, more compelling offers, and better target marketing! If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Dean and Joe in this episode:  A holiday direct mail campaign Dean is running that you can model for ANY special occasion One of the best drummers in the world shares the best music marketing technique he's seen What Taylor Swift does different with social media to break the internet and reach people How to leverage other people’s capabilities and capacity to grow your business and make more money How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars What coaches can do to profitably scale their business, methods, techniques, and results How to generate more leads, increase your conversions, and serve and multiply your Clients The secret to orchestrating a referral system that brings in A LOT more referrals Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR

2023 Marketing and Beyond: Marketing Ideas You Can Use From The Last I Love Marketing Live of 2022 with Joe Polish and Dean Jackson - I Love Marketing Episode #447

Available Now! WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

How To Create A Riff List That Will Help You Share Your Story And Get Better Results with Joe Polish and Dean Jackson - I Love Marketing Episode #446

How to become an even more valuable, contributing, productive and helpful human. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Dean and Joe in this episode:  How to avoid having your generosity be taken advantage of when networking Why Joe wrote his brand new book and how it can help you more successfully connect with yourself and others How Joe got involved with VR (virtual reality) and why it’s transforming our relationships How to quickly spot deceivers who use the guise of ‘sincere connection’ to try and take from you Where people go wrong when it comes to connection that can lead to addictions and exploitation The power in becoming a ‘Pain Detective’ in your market and in your personal relationships The single most important question you must answer to get what you want in business and life Joe and Dean share the backstory behind the origin (and early days) of Genius Network How to cultivate relationships that are a lot more E.L.F. (Easy, Lucrative, and Fun!)  Available Now! WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

What's In It For Them: How Genius Networking Can Get You What You Want with Dean Jackson and Joe Polish - I Love Marketing Episode #445

Three secrets for increasing your influence and income using targeted videos online. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Robert  in this episode:  How Robert achieves 7-figures in new business every year with almost zero expenses An often overlooked YouTube strategy you can use to reach a much bigger audience How to use outcome videos in your sales process to increase your conversions The video marketing strategy Robert uses to generate hundreds of new Clients A strategic way to create deeper Client relationships and provide valuable information What you can do to outsmart and outmaneuver the big spenders in your niche How to reach more prospects, create more trust, and increase your business

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