Katie Dunsworth-Reiach is Co-founder and Partner of Talk Shop Media, a full-service integrated communications agency with expertise in public relations, social media, digital marketing, influencer relations, branding, and creative execution. She is also Co-founder of Smart Cookies, a personal finance brand featured on The Oprah Winfrey Show, Today, CNN, and The Wall Street Journal, which has attracted global partnerships with the likes of American Express and Procter & Gamble. As a serial entrepreneur, Katie is Co-founder and Chief Strategy Officer of If Communications, a full-service communication agency providing strategy, branding, advertising, design, packaging, and digital ideas. She has co-hosted a W Network series, co-authored two best-sellers with Random House, and contributed regularly to CTV and Global News. In this episode… In today's highly competitive digital world, building and growing a successful brand requires diverse skills, including public relations, social media management, digital marketing, influencer relations, creative execution, and branding. However, it can be challenging for entrepreneurs to handle them all while effectively managing their businesses. One solution serial entrepreneur Katie Dunsworth-Reiach recommends is to work with a communications agency. These professionals can provide you with strategic guidance, branding expertise, advertising solutions, design services, packaging recommendations, and digital marketing ideas to help you achieve success. She shares her journey of growing a full-service communications agency through acquisition, highlighting the challenges and benefits of buying other businesses. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Katie Dunsworth-Reiach, Co-founder and Partner of Talk Shop Media, to discuss how she grew her agencies through acquisitions. Katie talks about Talk Shop Media and If Communications and their services, how she grew them through acquisition, acquisition strategies for small businesses, how they integrated with a new company, and their core values.

[Top Agency Series] Growing Agencies Via Acquisitions With Katie Dunsworth-Reiach of Talk Shop Media

Brent Wardrop is the Founder of Elemental, an independent full-service creative advertising and marketing agency based in Toronto. Elemental positions itself as a partner in growth, assisting clients in engaging their audiences and driving business results. Under Brent's leadership, the agency has had the privilege to serve notable brands such as Dyson, Scotiabank, Allergan, Shred-it, and Honeywell. His journey to entrepreneurship is unique, having transitioned from his earlier career as a professional musician.  In this episode… Is there a secret to creating marketing campaigns that not only drive engagement, but also foster a deep sense of connection and brand love? According to Brent Wardrop, a seasoned entrepreneur and expert in brand engagement, the secret lies in crafting campaigns around a simple yet powerful core idea. This approach, which fosters a sense of unity and shared ownership, can inspire a level of loyalty and connection that extends far beyond conventional consumer interactions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Brent Wardrop, Founder of Elemental, about the intricate art of developing strategic marketing campaigns that elevate brand love. They explore Brent's unique journey from music to entrepreneurship and delve into how businesses can leverage simplicity and shared ownership to create impactful campaigns. Brent also talks about navigating transitions and the value of continuous learning in achieving business success.

[Top Agency Series] Elevating Brand Love Through Strategic Marketing With Brent Wardrop of Elemental

Thomas Magny is the Partner and VP of Creation at Camden, a creative ad agency in Montreal, Toronto, Lyon, and Hong Kong for brands with drive. Camden has over 120 active B2C, B2B, and government clients across many different fields. Since joining the agency in 2019, Thomas has played an instrumental role in building Camden’s reputation in Toronto and winning clients across Canada. He previously served as Associate Creative Director at Felt Studio, a Montreal-based creative studio. He comes from the fashion and branding world, having built Bonvilain, an online clothing line that brought together innovative organic fabrics and a meticulous approach to detail.   In this episode… Scaling a business in today's world requires a lot of creativity. However, not many brands have the creativity expertise in-house to help them thrive. So, what can you do to help your business grow?  According to Thomas Magny, partnering with a creative agency is fundamental. They are professionals who can help you with services like branding, production, advertising, communication and design, media, marketing, and more — these are some of the things that most businesses struggle with. He shares how they are successfully growing their creative agency in multiple regions. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Magny, Partner and VP of Creation at Camden, to discuss how brands can thrive through creative agencies. Thomas talks about Camden, its services, success stories, and business model, and how it maintains its business culture in different regions.

[Top Agency Series] How To Grow by Leveraging Creative Agencies With Thomas Magny of Camden

Tony Lyons is the Owner, President, and Chief Creative Officer of Alphabet, an advertising, design, and new media creative consultancy. Under his leadership, Alphabet has undertaken major brand re-development projects, creative strategies, and content marketing programs for numerous clients from diverse sectors, including tourism and healthcare.  Tony boasts a career spanning over 30 years in the marketing and advertising industry. He began his career in Ireland, where he held senior designer positions at design and advertising studios such as Young & Rubicam. Tony has presented at various industry conferences, including the Professional Development Institute, the University of Ottawa, and the Government of Canada Public Services and Procurement Canada communications department. In this episode… In today's highly competitive business landscape, advertising has become crucial for any brand's success. It helps increase brand visibility, build brand awareness, and drive sales and revenue. However, creating compelling ads is not always an easy task, and that's where an ad agency can help. Marketing professional Tony Lyons says that by partnering with an expert agency, you can tap into their knowledge, skills, and experience to create unique, powerful, and engaging advertisements that resonate with your target audience and leave a lasting impression. They have the expertise to craft messages that speak directly to your target market and deliver them through various channels, including TV, radio, print, digital, and social media. He shares his journey of building an ad agency to help businesses create a consistent brand image across all platforms and ensure their message reaches the right people at the right time. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tony Lyons, Owner, President, and Chief Creative Officer of Alphabet, to discuss the importance of partnering with an ad agency. Tony explains how he got into advertising, how Alphabet helps brands reposition themselves for advertisements, its pricing model, and other services Alphabet offers.

[Top Agency Series] Partnering With Experts for Effective Advertising With Tony Lyons of Alphabet

Justin Frenette is the Co-founder and CEO of Him & Her, a creative marketing agency that caters to forward-thinking clients. The agency boasts a team of experienced designers, developers, marketing specialists, project managers, and more who collectively provide end-to-end creative and marketing services to businesses that are dissatisfied with the status quo.  As a software engineer, Justin possesses the requisite knowledge and skills to design and develop computer software, software design methodologies, and concepts such as microprocessors, embedded software, process control, relational databases, internet development, and computer security development. Before Him & Her, he served as a business application developer at Magnet Forensics and a software tool developer at BlackBerry. In this episode… Running a business can be a daunting task. From managing operations to strategizing marketing campaigns, the demands are endless. So, what needs to happen to achieve success?  Justin Frenette, an experienced entrepreneur, recommends working with an agency. With a shared passion for creativity and marketing, he and his wife founded a cutting-edge marketing agency that offers end-to-end services to take businesses to the next level. Their agency provides a comprehensive range of services, including web development, project management, software development, and more. He shares how their shared passion and commitment has enabled them to build a thriving business that helps other brands succeed.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Justin Frenette, Co-founder and CEO of Him & Her, to discuss the journey of creating a successful agency with a spouse. Justin introduces Him & Her and the services it offers, the experience of starting a business with a spouse, how they acquired their initial customers, and their hiring process.

[Top Agency Series] Building a Thriving Marketing Agency With Justin Frenette of Him & Her

Thomas Le Maguer is the Co-founder and CEO of Republix, a growth marketing agency that helps marketers attain a fearless attitude and enhance their ability to drive and accelerate growth. Republix seamlessly handles business growth needs through numerous disciplines supported by well-educated people and robust technology platforms.  Thomas has over 15 years of experience in the financial industry, working in various sales and management positions. Additionally, he has co-founded other companies and serves in executive roles at Consolidated Capital Corporation, eRational Marketing, Integrity Distributed Software Solutions, and Vequitas Capital Corporation. Previously, he was the Vice President of Sales and Inside Sales Manager at ONE Financial, where they successfully increased sales by 127%. In this episode… Starting and running a business is one of the most challenging things you can do, but growing it is even more difficult. While there are many ways to expand your business, acquisition remains one of the most effective. By acquiring another company, you can gain access to new customers, products, technologies, and expertise. However, it's crucial to approach acquisitions with caution and careful planning, as it can be a risky and costly process. Serial entrepreneur Thomas Le Maguer acknowledges that acquisition is a strategic move that can help your business achieve rapid growth and gain a competitive edge in the market. It allows you to expand your reach, diversify your offerings, and tap into new revenue streams. By acquiring a company that complements your strengths and weaknesses, you can create a robust, more well-rounded business better equipped to meet your customer's needs. He shares their journey of acquiring multiple brands and the lessons learned. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Le Maguer, Co-founder and CEO of Republix, to discuss how they grew through acquisitions. Thomas talks about Republix, how it structured its acquisition deals, its acquisition criteria, and the lessons learned from acquisition failures.

[Top Agency Series] Growing a Business Through Strategic Acquisitions With Thomas Le Maguer of Republix

Morgan Tierney is the Executive Creative Director of Rethink, a full-service creative ideas agency with offices in New York, Toronto, Vancouver, and Montréal. Rethink provides 360° campaigns, strategy, design, digital, production, and public relations to the world’s biggest brands. Before Rethink, Morgan served as a Legal Secretary for the BC Ministry of Attorney General. She has a BA in psychology from The University of Columbia and learned advertising copywriting at Humber College. In this episode… In today's highly competitive business landscape, having great products or services alone does not ensure a company's success. Prioritizing marketing to stay ahead of competitors is essential for entrepreneurs. However, running a successful ad campaign requires a set of skills that many entrepreneurs may not possess. Marketing plays a pivotal role in the growth of any business. It involves creating and disseminating compelling advertisements across various media channels to raise brand awareness among your target audience and communicate the benefits of your products or services. When executed effectively, marketing can help a business flourish. Morgan Tierney, a seasoned professional with years of experience running a creative agency, is dedicated to providing fellow entrepreneurs with top-notch campaigns, strategy, design, digital, production, and public relations support to help them achieve their goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Morgan Tierney, Executive Creative Director of Rethink, to discuss how businesses can thrive through marketing. Morgan talks about Rethink and what it does, the evolution of its services, creativity tools and problem-solving strategies for creative agencies, the CRAFTS scoring system in advertising, and customer success stories.

[Top Agency Series] Top-Notch Marketing Solutions for Entrepreneurs With Morgan Tierney of Rethink

Devon MacDonald is the President of Cairns Oneil, a full-service media agency specializing in strategy, insights, media planning, media buying, and analytics. As a seasoned leader, strategist, and marketer, he is passionate about helping clients achieve their business goals and reach their audiences. Devon has a background in technology, creativity, and media, which gives him a multi-faceted and builder's mindset to problem-solving. Before Cairns Oneil, he was the CEO of Mindshare Canada, one of the largest global media networks, where he led the Canadian operations and built a culture of trust, provocation, and inclusivity. In this episode… As an entrepreneur, managing a business at the top level alone can be an arduous task. In such a scenario, bringing in experienced executives, such as a president, can significantly enhance the operations of the company. However, hiring an executive team as a founder is easier said than done. Most founders are reluctant to relinquish control of their companies, fearing that others may not possess the same understanding and expertise needed to run the business successfully. Fortunately, this was not the case for Devon MacDonald, the hired President of Cairns Oneil. He acknowledges that the founders' decision to empower him, relinquish control, and align shared visions and plans, among other factors, facilitated a seamless transition, thus making his journey as the president much smoother. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Devon MacDonald, President of Cairns Oneil, to discuss how founders can successfully hire and retain executive teams. Devon shares his experience of being hired as the president of an established company, advice for founders wanting to hire a president, tips for empowering your executive team, and the value of having shared visions and plans. He also shares how Cairns Oneil leverages AI to grow the company and build a greater culture.

[Top Agency Series] Hiring an Executive Team: Advice From Devon MacDonald of Cairns Oneil

Kevin Delano is the Founder and CEO of Karma Casting, a revolutionary platform disrupting the staffing landscape by bridging the gap between great brands and incredible talent. A proven serial entrepreneur, he has started and led many companies across diverse industries, with revenues ranging from two million dollars to $90 million with up to 400 employees. With extensive experience in innovation, strategy, corporate structure, leadership, and operations, Kevin possesses a strong market know-how in sales and marketing. Over the past three decades, he has founded and co-founded numerous businesses, including Consumer Impact Marketing, LAUNCH!, IMD Health Global Corp., Airntell Aerospace, and Sootsoap Supply Co. In this episode… Running a business is an arduous challenge from top to bottom, with an overwhelming number of tasks to manage. So, what can you learn from a successful entrepreneur who has founded, led, and exited numerous companies? According to serial entrepreneur Kevin Delano, it takes a lot of hard work, dedication, and commitment to grow a successful business. From creating great products and services to building a reliable team, a business owner must always be on their toes. Having great talent is not enough; employee retention is equally important. Good leaders know how to keep their team motivated, happy, and engaged. Effective marketing strategies can also help a business reach its target audience. He shares how he successfully grew multiple businesses, and is now disrupting the staffing landscape by bridging the gap between great brands and incredible talent. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Kevin Delano, Founder and CEO of Karma Casting, to discuss the secrets to success as an entrepreneur. Kevin shares his entrepreneurial journey, how he acquired his initial clients, how to hire and retain staff, how to plan for an exit, and what Karma Casting does.

[Top Agency Series] Secrets for Success From Serial Entrepreneur Kevin Delano of Karma Casting

Geoff Crain is the Senior Director of Sales and Marketing at Kingstar Media, Canada’s top performance marketing agency. The agency designs and implements winning media strategies based on each client’s goals. As a seasoned media professional, Geoff has amassed over 12 years of experience in planning, purchasing, and optimizing offline and online media for some of the most distinguished brands in the world. He has a proven track record of successfully executing media buys across all advertising mediums, such as linear TV, radio, DOOH, CTV, SEM, SEO, programmatic, and paid social while managing high-volume media campaigns across Google, Meta, and TikTok. In this episode… In today's highly competitive business landscape, having a great product or service alone is not enough to guarantee success. To significantly impact your industry, effectively marketing your offerings to your target audience is crucial. According to performance marketing expert Geoff Crain, this is where media advertising comes in. However, designing and implementing winning media strategies can be complex and time-consuming, especially if you lack the necessary expertise. That's why it's crucial to hire a reputable agency that can help you achieve your advertising goals. At a professional media agency, you'll have access to a team of experienced professionals who can execute successful media buys across all advertising mediums, including linear TV, radio, paid social, and more. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Geoff Crain, Senior Director of Sales and Marketing at Kingstar Media, to discuss how companies can thrive through media advertising. Geoff talks about Kingstar Media and what it does, The Future of TV Advertising Conference, the best call-to-action strategy for infomercials, TV advertising for businesses with limited budgets, and radio and podcast advertising.

[Top Agency Series] Mastering the Art of Media Advertising With Geoff Crain of Kingstar Media

Ed O’Keefe is a father of seven who grew up in a household of 13 children. A serial entrepreneur, he has started multiple companies from scratch to build them up to seven and eight figures, and is the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning. In dentistry, Ed sold over $50,000,000 in marketing systems and seminars; he started Marine Essentials and has sold over $60,000,000 in health supplements. Ed hosts his own podcast, the Ed O’Keefe Show and invests in KNOW Foods — a health food company that is disrupting the food industry. In this episode… Are you tired of your business plateauing or backsliding in sales? You're not alone — many entrepreneurs face this challenge at some point in their journey. However, there's a solution that's been gaining popularity. Ed O'Keefe's offer wingman strategy is helping entrepreneurs supercharge their sales and take their business to the next level. It involves leveraging a trusted partner to do all of the marketing for you. Your wingman will take care of the marketing and provide potential customers with all the information they need to make an informed decision. Meanwhile, you can focus on what you do best — delivering an exceptional product or service to your customers.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ed O'Keefe, the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning, to discuss how entrepreneurs can increase their sales volume. Ed talks about the offer wingman strategy, how to create profitable offers as a business, how to overcome objections in business and marketing, and his ideal clients.

How To Create More Sales and Revenue Without Selling With Ed O’Keefe

Brad Martineau is the Co-founder and CEO of SixthDivision, a brand empowering entrepreneurs to build a successful business by providing the tools to get better reporting, visibility, and more clients. With over 14 years of experience building small businesses, his expertise lies in simplifying complex concepts and bridging the gap between theory and execution. As the sixth employee at Infusionsoft, Brad played a pivotal role in creating the marketing automation space for small businesses. In addition, he is also an accomplished basketball and entrepreneur coach passionate about teaching and helping people understand challenging concepts. In this episode… Running a business is no easy task; it requires a lot of hard work, dedication, and perseverance. The most challenging aspect of running a business is managing multiple tasks simultaneously. From marketing to sales, every aspect of your business demands your attention. So, how can you satisfy your clients while making your team's life easier? Serial entrepreneur Brad Martineau says businesses that leverage tools and software build and deliver a better client journey. However, very few have the expertise to efficiently and effectively implement them in a company. He recommends working with an expert to help you streamline your clients' journeys by automating the process and ensuring your clients receive the best possible experience. It not only enables you to retain customers, but also attracts new ones. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Brad Martineau, Co-founder and CEO of SixthDivision, to discuss how companies can launch automatic client journeys. Brad talks about SixthDivision and what it does, entrepreneurship lessons learned from growing a business, SixthDivision’s customer success stories, its service evolution, and its business model.

[Top Agency Series] Automating Client Journeys: Insights From Brad Martineau of SixthDivision

Cliff McDonald is Co-founder and Managing Partner of Brainheart Growth, a consulting firm oriented toward advising lower mid-market businesses on revenue growth. He also serves as the Chief Growth Officer and chairman of the advisory board at RehabPath, overseeing its expansion from a small team to an enterprise with over 55 staff members. Cliff firmly believes in compassionate business strategies and advocates for the intrinsic worth of core values and human-centric approaches within organizations. In this episode… It’s no secret that the lack of a common vision amongst employees and an inconsistent set of core values can sink any company. Cliff McDonald shares the valuable life lessons and core values passed on by his father, which shaped his perspective on leadership, compassion, and diversity. Cliff brings that perspective into the core mission of Brainheart Growth while emphasizing the challenges of promoting revenue in companies that lack brand awareness. He highlights the use of technology, like CRM systems, as a way to create competitive advantages in company growth and culture implementation. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Cliff McDonald, co-founder and Managing Partner of Brainheart Growth, as he delves into the systemic issues within lower mid-market companies related to revenue generation, poor training, and lack of strategy.

[Top Wisconsin Entrepreneur Series] Building Success Beyond the Bottom Line With Cliff McDonald

Jean-Pierre Lacroix is the Founder and President of Shikatani Lacroix Design, an international design firm specializing in creating immersive experiences that connect in the blink of an eye. He is also a registered graphic designer in Ontario, a credential that demonstrates his professional standards and ethics. As a visionary leader with over three decades of experience in the branding and design industry, Jean-Pierre has helped Fortune 500 companies transform their brands and organizations through his unique “ThinkBlink” process, which combines strategic foresight, design innovation, and consumer experience engineering. He is also an accomplished speaker, author, and educator who has shared his insights and expertise on global stages, in best-selling books, and at prestigious institutions. In this episode… Building a successful retail business requires significant effort and dedication, but one crucial aspect not to overlook is the value of design. Good design is essential for creating a powerful brand identity that resonates with customers and sets you apart from competitors.  Business design is a powerful tool for creating a unique brand identity, enhancing the customer experience, and driving sales. Branding and design expert Jean-Pierre Lacroix says engaging a design firm that can harness the power of strategically led design is essential for achieving design excellence. By working with experts who understand the importance of aligning design with business goals, you can be confident about your brand representation in a way that resonates with your target audience. From packaging and environmental design to graphics and digital, a skilled design team can help you deliver transformational change that drives business growth. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jean-Pierre Lacroix, Founder and President of Shikatani Lacroix Design, to discuss the value of business design. Jean-Pierre explains how SLD helps its clients, the “ThinkBlink” process, the friction points SLD seeks to address, and how to remain relevant as a business.

[Top Agency Series] Powerful Retailer Business Design With Jean-Pierre Lacroix of Shikatani Lacroix Design

Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Rich was a business consultant with Arthur Andersen. He is a published author of two books and a father of three boys. In this episode… Building a SaaS-based company is a challenging but rewarding journey. As an entrepreneur, you have a unique opportunity to create software that solves real problems and delivers value to your customers. But to succeed in such a competitive market, one must go beyond simply building a great product. To stand out and attract loyal customers, business consultant and entrepreneur Richard Walker says your software must be easy to use and intuitive. You don't want your users to struggle with complex features or spend hours figuring out how to use your product. Instead, you want to create a seamless and delightful experience that makes your customers feel empowered and productive. He also recommends creating a better customer experience. This way, you boost the adoption of your software and create a community of super users and raving fans who will not only use your software but also recommend it to others. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Richard Walker, CEO of Quik!, to discuss how SaaS-based companies can create super users of their products. Rich talks about software adoption, the steps for converting software adopters to super users, and how creating a good customer experience boosts the adoption rate and use of your software.

[SaaS Series] How To Create Super Users

Robert Burko is the Founder and CEO of Elite Digital Agency, an award-winning digital agency headquartered in Toronto, Canada. With a sophisticated marketing strategy and cutting-edge digital tactics to execute programs that exceed expectations, Elite has been helping clients leverage the digital landscape to achieve their goals for 20 years.  Robert was also the Founder and President of Elite Email, a world leader in email and mobile marketing solutions. As one of Canada's chief email and digital marketing specialists, he has appeared on national television, radio programs, podcasts, and countless print publications across North America. Recognized as a thought leader in his industry, Robert speaks as an expert in his field at high-profile events both within his industry and for those outside who are looking for easy online business solutions. In this episode… In today's digital age, marketing has become more complex than ever before. The rise of social media and the constantly evolving digital landscape has left businesses facing a significant challenge in keeping up with the latest trends and technologies. The competition is fierce, and companies must work tirelessly to stay relevant and stand out in a crowded marketplace. Despite the challenges, digital marketing remains a vital component of any business strategy. Marketing guru Robert Burko says that with the right digital marketing tactics, businesses can reach their target audience more effectively, increase brand awareness, and drive more business growth. However, most lack the expertise and resources to develop and execute a successful digital marketing strategy. This is where partnering with a digital marketing agency can be invaluable, which can provide businesses with the expertise and resources they need to develop and execute an effective strategy. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Robert Burko, Founder and CEO of Elite Digital Agency, to discuss his journey in digital marketing. Robert talks about Elite Digital Agency and its offerings, how it expanded its services, the evolution of SMS and email marketing, and how gamification can be utilized to engage consumers.

[Top Agency Series] Navigating the Complexities of Digital Marketing With Robert Burko

Corey Quinn is a self-employed Fractional CMO and GTM Strategist at Corey Quinn, Inc., where he helps agencies escape founder-led sales with the deep specialization method and break the cycle of flat sales and high customer churn. He has spent over 15 years in marketing and sales leadership roles at numerous respected digital agencies. Previously, Corey was Chief Marketing Officer of Scorpion, an agency he helped scale from $20 million to $150 million in seven years. He is also the host of The Vertical Go-To-Market Podcast. In this episode… Building an agency from scratch can be both exciting and challenging. Most agencies reach a certain point in revenue and get stuck, not knowing how to navigate and scale. However, it’s possible to overcome these obstacles and succeed with the right mindset and strategy. Marketing expert Corey Quinn says that building a founder-led sales business is a barrier to success in the agency world. It causes the agency to reach a certain point and get stuck because it depends on the founder's ability to get leads and convert, and there’s only so much a founder can do until burnout sets in. He shares how he helps agency founders free themselves from founder-led sales and increase revenue while decreasing churn. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Corey Quinn, Fractional CMO and GTM Strategist at Corey Quinn, Inc., to discuss how he helps agencies scale. Corey talks about his experience growing Scorpion from $20 million to $150 million, how to work with him, the five steps for scaling an agency, and how to warm up your cold prospects ahead of a sales call.

[Top Agency Series] How To Scale Your Agency With Confidence With Corey Quinn

Mark Gascoigne is the CEO of Trampoline Branding, a full-service marketing communications agency based in Halifax, Nova Scotia. He is highly experienced with over 30 years of work in professional marketing. Mark has a strong background in integrated marketing, communications, advertising, and marketing strategy. Before Trampoline Branding, he held various leadership positions at Twist & Bits, including Managing Director and Director of Strategic Services. In this episode… With so many businesses vying for attention in today's marketplace, it can be challenging to stand out. Creating a brand that resonates with customers and accurately reflects the company's mission and values is essential. Experienced marketing professional Mark Gascoigne says that branding is crucial for any business — it is how a company presents itself to the world, and it can significantly impact its success. A strong brand can help a company differentiate itself from competitors, build customer trust, and create a loyal following. However, developing and maintaining a brand is not an easy task. He shares his journey of creating a branding agency to provide valuable insights and guidance throughout the branding process, helping businesses overcome challenges and achieve their branding goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Mark Gascoigne, CEO of Trampoline Branding, to discuss his journey of building a branding agency. Mark talks about Trampoline Branding’s services and ideal clients, the experience of building a company with a spouse, and shares insights on growing an agency through strategic client management.

[Top Agency Series] Growing a Branding Agency: Mark Gascoigne’s Journey

Will Nitze is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. IQBARs are keto, vegan, and paleo-friendly, and are made with nutrient-dense ingredients. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. In this episode… Mental exhaustion is increasingly prevalent for many from work, school, and other obligations, making it all the more challenging to eat healthy. So, how can you regularly improve your brain and body performance?  Some foods can help you feel structurally sound, energized, and operate at your best. A passion for mental performance and long-standing interest in the brain propelled Will Nitze to create IQBAR protein bars, hydration mixes and instant coffee that promote sustained cognitive energy, performance, and health. He shares his journey as an entrepreneur in building a nutrition company focused on the brain and body. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Will Nitze, Founder and CEO of IQBAR, to discuss how he built a brain and body food brand. Will introduces IQBAR and the evolution of its products, how he's created unique protein bars with brain health benefits, and the growth strategies for a CPG company in a changing market.

[Sweet and Snack Series] Growing a Brain and Body Nutrition Company With Will Nitze

Phil Haid is the Co-founder and CEO of Public Inc., an agency that is redefining the role of corporate engagement in social issues. With a career spanning over two decades, his work extends to collaborations with leading brands like Johnson & Johnson, Starbucks, and more, helping them navigate and amplify their social impact in the world.  As a member of the B Corp movement, Phil consistently advocates for businesses to be a force for good, integrating social benefits within their core strategy. In this episode… Can a strong and successful company also make a positive social impact on the world? According to Phil Haid, it can be an uphill battle to convince companies to buy into the “profit with purpose” thesis, but through determination and market evolution, it’s possible to guide even giants like Johnson & Johnson and Starbucks to marry profit and social impact. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Phil Haid, CEO and Co-Founder of Public Inc., who explains how the company maintains its internal culture by encouraging transparency, open communication, and a strong adherence to shared values even while working in a remote environment. He shares how they've learned to lean into honest feedback to nurture an environment that promotes both individual well-being and a common mission of social change.

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