Howard Falco is a peak performance coach, mindfulness expert and spiritual teacher. He is the author of two powerful books on human understanding and potential, I AM: The Power of Discovering Who You Really Are and Time in A Bottle: Mastering the Experience of Life. His teachings specialize in the realization of the power we each have within to create exactly what we desire. Revealed is an awareness regarding how to break through any perceived personal limitation and how to overcome any challenge in order to achieve what is believed as possible. Favorite Success Quote “It’s not the mountain we conquer but ourselves” ~Sir Edmund Hillary Key Points 1. All of Success is About Conquering Yourself Most people assume that success is all about the mechanics. They think it is about taking the right action, saying the right things in sales calls, or making all of the right moves. But in reality, success is a more personal endeavor. Yes, it is important that you are doing the right things and taking the proper actions, but that is not your main prerogative. Before you even start to think about what words to write on your blog, how to approach that lead, or how to improve your product, you need to remember that success starts on the inside. Guess what, no matter what you are striving for, you will face failure at some point in your life, however, if you have developed yourself, if you have conquered your own emotions of fear, doubt, and unconfidence, you can return from any failure and be victorious. 2. Personal Identity is Crucial to All Peak Performance I am sure that all of you are familiar with Tony Robbins, the (in)famous life and personal development coach who has become a legend in the industry. Tony has an interesting tactic for helping people overcome their addiction to cigarettes. Instead of telling them to stand in the mirror and recite “I am a non smoker” every morning or telling them to burn their packet of Marlboro’s, instead, he has them change their identity. How so? He has them take up an activity or hobby that is completely incongruent with their identity as a smoker like cross country skiing, marathon running, or yoga. This works because the former smokers now see themselves differently. They see an athlete, a champion, a warrior, and not someone addicted to a disgusting habit. What Tony helps them do is to create a new belief system and personal identity.   And while this principle applies to addiction, it also applies to peak performance. If you have developed an identity and personal belief that you are a high performer, that you are someone who shows up and does what needs to be done, then you are going to perform on a high level. However, if you consider yourself to be average, if your identity is that of a mediocre man, then your results will continue to be average. You need to develop an unshakable identity as a high achiever and peak performer before you can expect to achieve highly or perform at your peak. 3.A

The Power of Discovering Who You Really Are With Howard Falco

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