There is a lot of psychology that goes into how, when, and why we part with our money, and to be sure marketers know this very well. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of the freebie and how to take control of what we spend.
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Freebies

Have you ever wondered about something but didn’t ask about it because you thought it was something you should already know about? You may have worried someone might think less of you for not knowing. It turns out that that happens more often than we’d like to admit mainly because of subtle judgments we may […]
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A Case For Curiosity Part II

Being a curious person and finding out about things that interest us is a wonderful element of what it means to be human. In the first part of our look at the psychology of curiosity with Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about why we should be open to curiosity, and […]
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A Case For Curiosity Part I

How we understand, assess, and determine what risks we are willing to take can change depending on many variables, but what we might not consider is that much of this is happening below our conscious awareness. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke conclude their series on risk by looking […]
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Risk Assessment

How we understand, assess, and determine what risks we are willing to take can change depending on a variety of variables, but what we might not consider is that much of this is happening below our conscious awareness. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss the influence desire has […]
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Desire and Risk

How we understand, assess, and determine what risks we are willing to take can change depending on a variety of variables, but what we might not consider is that much of this is happening below our conscious awareness. With this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke begin our series on the […]
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The Psychology of Risk

According to the According to the Pew Research Center, 72% of Americans say tipping is expected in more places today than it was five years ago. It seems everywhere you make a transaction the swiveling iPad is urging you to choose a percentage to tip before you sign. This cultural shift This cultural shift in […]
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Tipping

Have you ever wanted to tell a friend about a book you just discovered by saying, “I’m reading…” then you have to qualify that by saying, “Actually I am listening to it.” Maybe you feel a bit like a cheat or an imposter? Well, you should not! Listening is different than reading because our brains […]
The post How Our Brains Process Reading Vs. Listening (Rebroadcast) appeared first on KUT & KUTX Studios -- Podcasts.

How Our Brains Process Reading Vs. Listening (Rebroadcast)

A lot of times when we think of or refer to common sense it is because we think someone may be lacking it. However, for our society to function we need to have some consensus, but how do we learn and teach this, and what exactly is common sense? In this episode of Two Guys on […]
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Common Sense

Grades serve as a proxy to measure if we’ve learned what we need to learn, but emphasizing the grade over the value of learning is done more often than not to our detriment. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the importance of teaching the value of learning.
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Teaching The Value of Learning

Many times we think that if we set up the correct consequences for negative behavior children will learn to do the right thing, but as Dr. Art Markman and Dr. Bob Duke talk about as we continue our series on the psychology of teaching with Two Guys on Your Head, it’s not that simple.
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Teaching a Moral Code

There are many elements of being in a classroom that are difficult to navigate. It’s not only tough to teach, it’s hard to be an attentive student in an environment where we are stuck in our chairs for most of the day. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about […]
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Teaching and Behavior

Why is it hard to have just one of those delicious slices of pound cake over the holidays? Well, it turns out it has less to do with the creamy butter and more to do with the way our brains react to those sweet white grains of sugar. In this edition of Two Guys on Your […]
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Sugar and The Brain (Rebroadcast)

We may all count on our fingers, but we are not all counting on them the same way. In a 2012 issue of Cognition, German researchers Andrea Bender and Sieghard Beller argue that the extent of cultural diversity in finger-counting has been hugely underestimated. In this edition of Two Guys on Your Head,  Dr. Art Markman, Dr. Bob Duke, and Rebecca […]
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The Psychology of Finger Counting

It can be really stressful to try to make the holidays a happy time. In this edition of Two Guys on Your Head,  Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about what psychological ingredients can help ensure more meaningful connections.
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Creating Happy Holidays

When it comes to theories about behavior change if it seems too good to be true it probably is. In this edition of Two Guys on Your Head,  Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the popular “Nudge” theory and why it’s not all it’s cracked up to be.
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Nudge Theory

There is playoff fever around the country and things are particularly hot here in Texas. In this edition of Two Guys on Your Head,  Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the psychology of why playoffs are so engaging.
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Playoffs

Studies of charisma suggest that there are two key dimensions of a charismatic person that researchers have called “affability” and “influence.” Affability reflects how likable someone is and influence relates to people’s leadership ability and likelihood of motivating others to do something. We know not everyone possesses such traits but what is less obvious is that […]
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Charisma

Some new research suggests that there is a lot more we consider when deciding to tell a fib or not. In this edition of Two Guys on Your Head,  Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about what’s on “the lying brain” and why it matters.
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The Lying Brain

A midlife crisis is a time of transition when we might question what we’ve accomplished, done, or not done, and ask things like the Talking Heads do of our “Once in a Lifetime.” But what is a midlife crisis psychologically? In this edition of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and […]
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