William Peebles, Founder & Maker at Huntington Base Ball Co. in Boston, joins this episode to discuss industrial design, being a maker in the sports product industry and turning his love of baseball into a lifestyle business.

We begin with William's time in art school which led to working as a designer at Reebok during their prime when endorsers were athletes like Shawn Kemp, Shaq, Allen Iverson, Frank Thomas and more.

It was here he decided to take a crack at making his own baseball as a side project. It was not good. In fact, it was so bad he thought he'd never make another one again and moved onto working in other industries for a decade.

A couple of economic downturns and layoffs over the next 10 years would force Peebles into making taking a second chance. He read, he researched, he practiced; 11 years later, William's passion for revitalizing relics from baseball's past has turned into a business and well-crafted brand at Huntington Base Ball Co.

Listen along as William shares his story.

Mentions Include:


Huntington Base Ball Co.
Huntington Base Ball Co. on Twitter
Huntington BBC on Instagram



My next guest is Dane Storrusten, Sr. Creative Director at the NFL in L.A. Dane is also known online as Gridiron Labs, a freelance design studio where he takes on work and conducts creative experiments from time to time in the sports vertical.

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William Peebles, Founder & Maker, Huntington Base Ball Co.

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