#150: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging - Chris G. on The Brian Nichols Show

How often have you gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to say, "think of a brand of soda", Pepsi and Coca-Cola are likely the first to pop into your min...