Joining us today is Harpreet Rai, CEO of the Oura Ring. In this episode Ben and Harpreet dive into how he got involved with Oura as well as what makes it different from other sleep trackers out there. They take a deep dive into HRV and analyze Ben’s numbers on the air. He shares the future of the company and the concept of Own the Night. Find out why Harpreet not only wants to give you a good night’s sleep, but the best quality of life! This episode is brought to you by MCTco. Use Code BenBOGO for buy one get one free organic MCT oil and powder only on MCTco.com.    How did he get involved with Oura? [4:28] What is it about a ring that makes it so advantageous over a watch? [9:57] How do we turn a pulse into deep sleep? [12:42] What happens to your body during deep sleep? [16:50] Validating the implications/importance of the ring and HRV: Analyzing Ben’s sleep numbers [23:40] Why did they change the design of the ring? [36:50] Addressing the demand and fulfillment requests not being made. [38:00] What is the future for the Oura Ring and the app? [39:25] Has he seen any high variability/technical issues with the ring? [58:26] What are they doing to get into more homes and grow the business? [1:02:22] The concept of Own the Night. [1:05:10]  Featured Guest  Oura Ring: the most accurate sleep and activity tracker  **Coupon code “BPAK” for $50 off**  Related Links/Products Mentioned  Muscle Expert Podcast #50 – The Ultimate Tool For Accurately Quantifying Your Sleep, HRV, Caloric Expenditure and More with Petteri Lahtela Cooper test - Wikipedia Why We Sleep: Unlocking the Power of Sleep and Dreams – Book by Matthew Walker PhD The Science Behind Oura | Oura Ring Muscle Expert Podcast #158- The Ultimate Sleep Masterclass with Dan Pardi Gyroscope - Wikipedia  Oura Ring Receives the Red Dot Award 2018 | Oura Ring The Sleep of the Ring Comparison of the ŌURA Sleep Tracker Against Polysomnography. The Power of When: Discover Your Chronotype--and the Best Time to Eat Lunch, Ask for a Raise, Have Sex, Write a Novel, Take Your Meds, and More – Book by Michael Breus  Date With Destiny - Discover What Motivates You - Tony Robbins Muscle Expert Podcast #156- The MI40 Six Pillars for a Lean and Muscular Body The Game: Penetrating the Secret Society of Pickup Artists - Book by Neil Strauss  People Mentioned  Petteri Lahtela (@plahtela) | Twitter Matt Walker (@sleepdiplomat) | Twitter Dan Pardi (@humanos.me) | Instagram Neil Strauss (@neilstrauss) · Twitter Sam Harris (@SamHarrisOrg) · Twitter

161- Master Your Sleep Through Tracking with Harpreet Rai of Oura

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