Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.Chapters:00:00:00 - Kickoff: Introductions & Light-hearted Start00:00:55 - Evolution: From Agency Owner to Global Talent Scout00:02:31 - Discovering Talent: The Argentine Advantage00:04:18 - Global Talent: Unlocking Business Growth & Innovation00:10:58 - Why Latin America? Exploring Regional Opportunities00:13:05 - Cost-Effectiveness: The Economics of International Hiring00:14:57 - Excellence in Hiring: Attracting the World’s Best00:16:41 - Life-Changing Wages: Impact on Global Teams00:18:30 - Global Hiring: Gaining a Competitive Edge00:20:20 - Salary Strategy: The Ripple Effect in Emerging Markets00:23:50 - Communication is Key: Embracing Radical Candor00:24:34 - Wrap-Up: Final Thoughts & Actionable InsightsLINKS AND RESOURCES:Perpetual Traffic on TelegramWhat is the Average Salary in Colombia? and Factors AffectingPerpetual Traffic on SpotifyJosh Hill on LinkedInRalph on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

5 Reasons Why You Should Be Hiring in South America

Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained.Chapters:00:00:00 - Welcome to the Behind the scences!00:02:40 - Episode 571: How To Build Create Crack-Like Offers To 2x-10x Your Leads With Alisha Conlin-Hurd00:14:45 - Episode 565: AI: The Future Is More Predictable Than You Think With Perry Marshall00:17:45 - Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz00:39:40 - Ralph signing off!LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Off-The-Record: Marketers Unleashed

Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. ​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!Chapters:00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!0006:46 - Marketing Dynasties: The Secret Sauce00:07:04 - Persuasion: The Heart of Marketing00:08:00 - Decoding Offers: What Makes Them Tick?00:10:20 - Sales Meets Marketing: A Symbiotic Dance00:11:20 - Content's Reign in the Marketing Kingdom00:13:27 - Lead Quality: The Marketing Gold Standard00:15:39 - Offers: The Lead Gen Catalysts00:17:00 - Micro-Yeses: Marketing's Small Wins00:33:20 - Market Mastery: Know Your Arena00:36:46 - Lead Nurturing: The Growth Formula00:41:47 - Test, Learn, Iterate: The Marketing Mantra00:43:20 - Patience: The Marketer's Virtue00:45:41 - Evergreen Offers: The Eternal Flame00:49:51 - Connect: The Essence of MarketingLINKS AND RESOURCES:Persuasion ExperienceAlisha Conlin-Hurd on LinkedInAlisha Conlin-Hurd on YouTubeCRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion ExperienceAlisha Conlin-Hurd on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us...

How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd

Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.Chapters:00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien00:03:11 - Mastering the Craft of Persuasion and Sales00:04:05 - Key to Selling: Understanding Who You're Talking To00:07:12 - Why Repelling the Wrong Audience Boosts Sales00:09:29 - Decision Making Through the Lens of Persuasion00:11:32 - Tailoring Messages to Market Needs and Desires00:13:53 - Direct Communication: Cutting Through the Noise00:20:53 - Aligning Messages with Your Audience's Core Values00:24:24 - Crafting Unique Conversations for Impact00:26:23 - Overcoming Business Hurdles with Insight00:28:59 - Crafting Stories that Address and Overcome Objections00:32:54 - Embracing and Communicating Your Limitations00:34:42 - Conquering the Fear of Selling: A How-To00:36:44 - Jason Fladlien's Webinar Formula Unpacked00:42:59 - The Role of Value in Effective Selling00:46:47 - How Masterminds Catalyze Business Growth00:48:00 - Wrapping Up: The Lifelong Journey of Learning and PersuasionLINKS AND RESOURCES:YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.Chapters:00:00:00 - Kickoff: The Evolution of E-commerce Marketing00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat00:07:56 - Newsjacking: A Modern Twist on Marketing00:09:03 - Engaging Audiences: Gamification in Learning00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing00:13:59 - From Traffic to Tribes: Prioritizing Community00:19:45 - The Community Effect: Transforming E-commerce Dynamics00:31:28 - Navigating the Future: Predictions on Digital Tracking00:37:25 - Wrapping Up: Connect with Ralph and KasimLINKS AND RESOURCES:NewsjackingNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageXperiencifyTeremanaConor McGregor WikipediaCasey NeistatMint MobileHydrowTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

3 Major ecommerce Trends That Will Shape Your Marketing in 2024

We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!Chapters:00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success00:36:43 - The Future is Now: How to Prepare for the Next Wave of MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet  explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.Chapters:00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion00:07:15 - Agency Evolution: Navigating Through Digital Transformations00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies00:23:55 - Competitive Edge: Mastering the Market's Maze00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business00:34:35 - AI's Creative Canvas: Transforming Content Generation00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance00:47:16 - United We Stand: The Unstoppable Force of Marketing CollaborationLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu

Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock.Chapters:00:00:00 Unveiling the Magic: A Fresh Take on Marketing Basics - Ralph and Kasim kickstart the journey into redefining marketing fundamentals.00:01:09 Podcast Panorama: Standing Out in the Marketing Mix - A look at what distinguishes "Perpetual Traffic" in the marketing podcast landscape.00:02:44 Core Concepts Uncovered: The True Power of Marketing Basics - Delving into why mastering the basics is crucial for innovative marketing.00:04:01 Foreplay.co: The Marketer's New Edge - Introduction of a game-changing tool for spying on competitors and sparking creative ideas.00:08:37 Crafting Call-Out Ads That Convert - Strategies for creating compelling ads that grab and hold attention.00:18:30 Echoes of the Market: Listening to Your Customers - The importance of tuning into customer feedback to shape marketing strategies.00:19:08 Sales Calls as Research Tools - Utilizing sales conversations as a treasure trove for market insights.00:20:34 Deep Dive into Effective Call-Out Ads - Exploring the nuances of call-out ads that resonate with audiences.00:23:12 Social Media Mastery: Beyond Likes and Shares - Leveraging social media for impactful marketing engagements.00:24:01 The Craft of Content Creation - Strategies for developing content that captivates and engages.00:27:17 AI in Marketing: The Future Is Here - How AI tools are revolutionizing marketing strategies and execution.00:28:33 Doubling Down on What Works - The significance of focusing on effective strategies for long-term success.00:32:58 Conclusion: Key Takeaways on Elevating Your Marketing - Wrapping up with essential insights for integrating classic marketing principles with cutting-edge technologies.LINKS AND RESOURCES:ForeplayMarketing SchoolTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Mastering the 3 Key Pillars for Digital Marketing Success in 2024

What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future.Chapters:00:00:00 Introduction: Setting the Stage with Perry Marshall00:07:54 AI's Game Changer: Transforming Digital Marketing00:08:46 Next-Gen Visuals: AI's Revolution in Photography and Mapping00:10:40 Exploring the Lindy Effect: Time-Tested Success Principles00:12:45 AI Anxiety: Addressing Job Replacement Fears00:15:15 AI as a Problem Solver: Enhancing Human Capability00:17:45 The Road Ahead: AI and the Future of Transportation00:19:54 AI in the Workplace: Redefining Professional Landscapes00:23:37 Digital Trust: Building Confidence in the Age of AI00:28:25 Beyond the Screen: Valuing Real-World Connections00:30:04 Digital Divide: Addressing Inequality in the Tech Era00:32:12 What's Next for AI: Looking into the Crystal Ball00:35:18 Wrapping Up: How to Embrace AI's Potential for the FutureLINKS AND RESOURCES:Perry Marshall WebsiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

AI: The Future Is More Predictable Than You Think with Perry Marshall

How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.Chapters:00:00:00 - Welcome: How to Master Digital Marketing and Attribution00:03:03 - The Big Question: How Do You Track Your Marketing Results?00:05:18 - Case Studies: What Works and What Doesn't in Attribution00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution00:09:58 - Recap: The Main Points from the Attribution Talk00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy00:24:41 - Google's Match Rate: How to Interpret and Improve It00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy00:29:57 - Future Focus: How to Stay Relevant in the Digital World00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement00:43:06 - Media Buyers: How to Upgrade Your Skills and Value00:48:23 - Brand Awareness: How to Measure and Increase It00:50:50 - Reality Check: The State of Digital Marketing in 2024LINKS AND RESOURCES:Measurement Marketing Don't Look UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Enemies No More: Using Google and Meta Together for 10x Returns - Part 2

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success.Chapters:00:00:00 - Introduction: Setting the Stage for Marketing Insights00:04:00 - Welcome to Perpetual Traffic: Decoding Attribution Across Digital Platforms00:06:53 - Sales Attribution Complexity: A Closer Look00:09:47 - Rethinking Traffic Strategies in Current Marketing Trends00:11:44 - Dissecting the Standard Sales Funnel00:13:37 - Advertising Spectrum: Exploring its Breadth00:15:47 - Navigating the Complexities of Sales Attribution00:18:52 - Visualizing Real Client Data: Overlapping Conversion Insights00:20:12 - Dilemma of Meta Platforms: A Critical Analysis00:21:45 - Debunking 30-Day Advertising Cycle Myths00:23:35 - The Popcorn Analogy: Rethinking Advertising Cycles00:26:05 - Unmasking the Illusion of Complete Marketing Visibility00:29:31 - Exploring Potential Solutions to Attribution Challenges00:30:40 - Final Thoughts and Anticipation for the Next DiscussionLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Enemies No More: Using Google and Meta Together for 10x Returns

Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms. Chapters:00:00:00 - Kick-off: Ralph & Kasim on Recent Mastermind Insights00:03:25 - Tool Exploration: Deep Dive into Post-Purchase Surveys00:11:13 - Lead Generation Talk: Unpacking Leadsy & High Level Strategies00:13:29 - Metrics Mastery: A Close Look at Metricool & HubSpot00:15:35 - Design Revolution: Revisiting Canva's Capabilities & the Wonders of Canva’s AI Assistant00:18:47 - Video Content & AI: Introducing HeyGen for AI Video Creation00:21:27 - E-commerce Innovation: SmartScout for Amazon Sellers00:22:53 - Multimedia Tools: The Flexibility of Opus and Video.ai00:28:54 - Content Strategy: Simplifying Repurposing with Designer00:32:07 - Amplifying Reach: Mastering Content SyndicationLINKS AND RESOURCES:How we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficEpisode 383: Using AI To Create An Ad In Less Than 5 Minutes With Dennis YuGet the 101 on 7-11-4 and improve your customer engagementHigh LevelTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

The 13 Tools Every Digital Marketer Cannot Live Without

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.Chapters:00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo00:04:18 - Entering Pinterest's Marketing Arena00:06:40 - Revealing Pinterest's Untapped Marketing Potential00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic00:22:16 - Masterclass in Pinterest: Strategies Unveiled00:24:16 - The Proven Pinterest Success Formula00:26:10 - Future Trends: AI in Pinterest's Visual Search00:27:03 - Smart Strategies: Repurposing Content for Pinterest00:32:30 - Trendspotting with Pinterest Predicts00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing PowerLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.Chapters:00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads CampaignsLINKS AND RESOURCES:Beyond Conversion Ads Engaging Evergreen Marketing StrategiesWhat's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus. Chapters:00:00:00 - Intro: Setting the Vegas Scene00:01:29 - Spotlight on Key Talks and Industry Leaders00:06:41 - Analyzing Conference Dynamics: What Could Be Better?00:08:31 - Why Marketing Conferences are Crucial for Growth00:10:28 - Top Insights: Transforming Digital Marketing Strategies00:14:51 - Research-Driven Advertising Approaches00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion SummitLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Vegas! On Location - Traffic and Conversion Summit 2024

Ralph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant content. In these episode clips, they explore the intersection of AI-driven tools with marketing, highlighting the need for businesses to adapt and leverage these technologies to stay competitive. The conversations also touch on practical aspects, such as the efficiency of repurposing content across various platforms and the tactical use of AI in advertising platforms. This insightful nugget-packed episode offers a glimpse into the future of marketing, where AI's role is not just inevitable but essential, urging listeners to embrace this shift to remain relevant in a rapidly changing digital world.Chapters:00:00:00 - Ralph and Kasim are in Vegas!00:03:31 - Episode 490: How Much Should You Spend On Digital Advertising?00:14:30 - Episode 502: How Jamie Davidson Scaled From $0 To Over $100 Million On Amazon In 7 Years00:23:06 - Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman00:35:24 - Episode 509: Threads Vs. Twitter: Who’s Gonna Win?00:46:49 - Follow Perpetual Traffic on YouTubeLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends

Ralph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the importance of adaptability and aesthetic integrity. Cameron also gives insights into the innovative use of AI in advertising, revealing strategies for enhancing ad performance using proven copy as seed content.Chapters:00:00:00 - Kickoff: Ralph Burns and Kasim Aslam introduce Cameron Campbell, a digital marketing virtuoso00:13:23 - AI Unveiled: Deep dive into the use of Generative AI in Meta's Ads Manager00:19:40 - Maximizing Efficiency: Discussing the effectiveness of adding varied features in digital advertising00:20:58 - Crafting Words with AI: Exploring the power and boundaries of generative copy in advertising00:23:03 - Media Buying Revolution: How AI is transforming the art of ad creative development00:25:40 - AI's Next Frontier: Envisioning the future role of AI in ad creation00:30:38 - Strategic Genius: The critical role of strategic thinking in the marketing landscape00:34:24 - AI & Creativity: Investigating the role of AI in generating creative ad content00:47:24 - Product Feeds Reimagined: Forecasting the impact of AI on product feed creativesLINKS AND RESOURCES:Pattaya CityShops on Facebook and InstagramAbout asset customization for placementsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell

Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace. Chapters:00:00:00 - Kick-Off: Introduction and Preview of Traffic and Conversion Summit00:07:15 - Exploring Opportunities: Joining the Driven Mastermind00:08:20 - Industry Evolution: Tracing the Path of Digital Marketing00:12:54 - AI Revolution: Its Impact on Digital Marketing Strategies00:19:50 - Navigating Challenges: Addressing Attribution in Today’s Marketing Landscape00:23:26 - Shifting Paradigms: New Trends in Media Buying and Digital Marketing00:26:04 - Wrapping Up: Anticipation for the Upcoming Traffic and Conversion SummitLINKS AND RESOURCES:Traffic and Conversion SummitTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?

Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you’re an e-commerce store owner, a marketing director, or a business owner, you’ll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.Chapters:00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")00:03:07 - Revealing Our Contest Winner00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors00:43:20 - Wrapping Up: Final thoughts and staying connectedLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo

What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment-driven marketing campaigns that resonated with their audiences. You’ll also discover how they used data, analytics, and empathy to understand the customer’s needs, preferences, and behaviors better, and deliver personalized experiences that enhanced their brand loyalty and conversions. Whether you missed some episodes or want a refresher, this episode is a valuable resource for learning the latest and most effective online marketing strategies. Don’t miss this chance to catch up on the cutting-edge insights and best practices that shaped the digital marketing landscape in 2023.Chapters:00:00:00 - Introduction: Year-End Wrap-Up00:02:17 - How to Use ChatGPT to Rank #1 in Google with Michael Cottam00:15:44 - Episode 485: How Google’s Big Tracking Decision Will Affect Your Business With Frederik Boysen00:28:36 - Episode 516: A 61% Increase In New Customers And A 45% Drop In CAC Selling A “Meta-Friendly” Product00:42:03 - Episode 537: Why You’re Doing Your YouTube Marketing All Wrong With Ian GarlicLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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