Today’s episode is part 2 of a two-part series on the state of independent retail right now. If you missed last week’s episode, I encourage you to  check that one out first.   In that episode, Katie Wilson of Crush & Touch and Jen Palacio of Tiny Turns Paperie shared feedback on their summer 2023 sales season, how they are preparing for 2023 Q3 holiday season, how the current economic climate is affecting business and what’s on the minds of shop keepers right now. Today we’re continuing the conversation. Katie, Jen and I talk about the importance of clear communication between vendors and shop owners, zip code protection and how these two shop owners are utilizing Faire to place orders with existing wholesale accounts. Today’s episode is sponsored by our Unlock Buyer Secrets interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:   We need to make it easy for stores to purchase from us   We need to have clear pricing and terms & conditions   We need to clearly communicate and add value at each touchpoint   We need to focus on building strong relationships with our customers.   And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks. Get access at www.prooftoproduct.com/unlock. You can view full show notes and more at http://prooftoproduct.com/317 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

317 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 2]

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