A lot of us creatives are resistant to the cultural idea of ‘more is better,’ some even going so far as to view money as a dirty thing. Yet we HAVE to be profitable to continue doing our creative work. So, how do we come to understand the numbers without getting lost in a more-more-more mentality? How do we decide what is ‘enough’ and design a business to fit the life we want? Shanna Skidmore is a business strategist and finance coach who teaches creative entrepreneurs how to build a profitable business that works for the life they want. She combines her background in business, finance, psychology and art to support creatives in defining ‘enough’ and developing a business model that allows them to continue with their craft and make a living doing what they love. Her signature program, the Blueprint Model, offers makers, artists and creatives a step-by-step process for building a business based on their own version of success. Today, Shanna joins me explain her role in bridging the gap between finance and creativity, using the idea of ‘enough’ to measure individual success. We discuss Shanna’s long-term moratorium on social media, and she shares how the experience forced her to build a ‘marketing sundae’—diversifying her strategy to include SEO, email and Pinterest. Shanna describes how she came to design her signature Blueprint Model, her decision to offer the program as an online course, and the Blueprint’s aim to teach strategic thinking. Listen in for Shanna’s insight around sales for creative entrepreneurs and learn to find contentment in where you are right now! What You Will Learn Shanna’s role in bridging the gap between finance and creativity How profitability allows us to continue doing creative work Why Shanna focuses on the idea of ‘enough’ vs. ‘more’ The concept of time as a form of currency Shanna’s year-long moratorium on social media How to build a ‘marketing sundae’ with email, SEO and Pinterest How Shanna designed her signature Blueprint Model Shanna’s decision to offer the Blueprint Model as an online course How the Blueprint Model teaches creatives to think strategically Shanna’s insight on finding contentment in where you are now The common struggles among creatives regarding pricing and cost Shanna’s advice for creatives around practicing sales language Connect with Shanna Shanna’s Website Shanna on Pinterest Connect with Beth Beth’s Website Beth on Instagram Beth on Pinterest Beth on Twitter Local Milk Blog Local Milk on Facebook Email hello@localmilkblog.com Resources Mentioned The Blueprint Model The Blueprint Collection Pricing for Creatives on If I Made Planoly Marie Forleo Elizabeth Suzann on Raw Milk EP003 Elizabeth’s Money Talk Blog Post ConvertKit Infusionsoft MailChimp Tonic Site Shop Showit  

Business and Finance for Creative Entrepreneurs – with Shanna Skidmore

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