Before we get to the episode I want to share with you some of the thoughts Ive had on this market.  We spend a lot of time over here thinking about how this market is trending.  We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is.   Last year was impossible to ever get any sort of handle on the market longer than maybe a 3 month view and thats why the people that ran their business---- just kept on chugging along did really well in their and those that tried to time the market lost a bunch of time and money.  Ill give you an example--there are people changed their business model mid year because they thought or were told to begin prepping for short sales and foreclosures but, in reality we saw just the opposite.  We saw a steady and sharp increase of home equity.     I dont want to get lost on historical analysis but, I do want to briefly share my thoughts on the rest of this year.  In terms of real estate I think 2021 is going to be  somewhat of a mirror image.  The fed has indicated that rates will continue to stay super low.  Theres some concern about inflation and that may effect the 10 year treasuries which mortgage rates are actually based. And by May the Biden administration says there will be enough vaccines for everyone in america. So-- People will be back to work and if the eviction and foreclosure moratoriums work everything is back to normal except that homeowners got a giant boost in wealth from their equity.     If this is the path we still find ourselves in a very constricted market with limited supply of available homes.  So if this is the environment we find ourselves in and we believe this environment will be stable through 2021 what should we do?  How do we begin to shape our marketing?  Our messaging?  As we progress and this environment evolves I will continue to not only give you my thoughts but, you will see how my thinking shapes the conversations I have with my guests.   I will share this one tidbit---this last year has caused a fracturing. Large groups are fractioning into smaller and smaller subsets.  We see that in the LGBTQ arena with an ever expanding list of distinctions.  We see a fracturing in a political sense whereby the far right Qanon types are very far from the moderate republican and the AOC far left doesnt really resemble anything like a moderate democrat like an Obama or clinton.   We also see a fracturing in what is a business and who is an entrepreneur.  Is the lyft or uber driver any less of a entrepreneur than a broker owner?  The answer is no and some of the legislation forcing companies like Uber to offer health and dental insurance and 401k’s further blurs what constitutes an entrepreneur.   I think we will see far more people entering the workforce as entrepreneurs.  A lot of people will create micro or side hustles and we will finally see an emergence of t

Rebuilding and Retooling a Listing Side Business - Toby Salgado

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