In this episode, we'll discuss what to say when someone asks "why are your farm products so expensive?"

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How to respond to “why are your farm products so expensive?”

smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be fed and so on.

But the chore load is definitely reduced this time of year, and that’s a good thing. Because we need to rejuvenate, celebrate the season and recharge our batteries. No doubt about it. So what can we do on these frigid winter days to drive our farm businesses forward. I suspect many of you are looking at seed and hatchery catalogs, or even working on planting calendars.

But we also need to take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing.

In this episode I'll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

Should you partner with other farmers?

Email vs Social Media. What’s best for your farm?

Should you worry about email unsubscribes?

How to grow your farm’s email list

How to get more traffic to your farm website

When to use storytelling with farm marketing

How to differentiate your farm from look-alike competitors

Is the customer REALLY the hero of your story?

Should You Outsource Any Farm Marketing

Farm Marketing – Active vs. Latent Customer Needs

Biggest Mistakes with Farm Websites

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way.
Yes, there is a better way, and in this episode I'll walk you through how to create an actionable one-page business plan.

THE FARM ONE-PAGE BUSINESS  PLAN TEMPLATE

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

8 Logo design mistakes

What can you do if you have a business but you’re not a natural entrepreneur? In this farm podcast, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams. And I've got a special, awesome download to help you do just that.

Learn to become a farm entrepreneur

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

How to Create an Email List for your Farm

Is branding important for your farm business? 

Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

Why You Must Create a Great Farm Brand

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

7 Habits of Successful Farm Marketers

We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged?

This week I want to discuss a challenge that many small farmers face.  It’s one that they seem to all dread and it puts them on the defensive.

It’s the whole issue of defending why their products cost so much. Or, at least seems to cost so much.

How to Tackle Farm Price Objections: Farm Podcast

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place? 

In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

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