PODCAST: Alice Milligan, Chief Marketing Officer for Morgan Stanley, joins Sports Business Radio for a wide-ranging conversation about her path to success as well as how to build a trustworthy brand. As CMO of Morgan Stanley, Alice oversees the firm’s global brand strategy and go-to-market platform, encompassing all marketing campaigns, sponsorship assets and digital properties. She is a key member of the firm’s leadership team and is leading a significant marketing transformation to help propel Morgan Stanley into the future as a prosperous “house of brands” following the acquisition of brands like Solium Capital, Eaton Vance and E*TRADE.
Prior to her current role, Alice was EVP &amp; Chief Customer Officer for E*TRADE, where she oversaw the firm’s brand, marketing, retail products, digital customer experience, and analytics. Previously, Alice was the Chief Digital Client Experience Officer for Citi’s U.S. Consumer Bank, where she reimagined the end-to-end strategy, design and delivery of the bank’s digital channels. She also garnered more than 25 years of increasingly senior marketing and digital experience at leading brands like American Express, Coach and AT&amp;T.
Milligan also shares insight on the best ways to manage time, Morgan Stanley Global Sports &amp; Entertainment’s efforts to provide financial literacy to athletes and entertainers, Morgan Stanley’s global partnership with the WTA and the Importance of women leadership in sport and financial services industries.
Also joining Sports Business Radio for this episode is Leela Srinivasan, CEO of Parity. Minority-founded in 2020, Parity’s mission is to close the gender income and opportunity gap in professional sports. Parity achieves this mission by developing high-impact campaigns and collaborations between brands, pro women athletes and their fans. Parity works with over 850 women athletes across more than 70 sports from archery to weightlifting. Learn more about Parity at www.paritynow.co.
This week’s edition of Sports Business Radio is presented by Morgan Stanley Global Sports &amp; Entertainment - the Exclusive Financial Partner of Sports Business Radio.
Morgan Stanley Global Sports &amp; Entertainment is a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of elite and professional athletes, entertainers, executives, creators, and other top talent and professionals in the sports and entertainment industry. The division consists of over 200 Financial Advisors with the Global Sports &amp; Entertainment Director/Associate Director designation, several of whom are former professional and collegiate athletes who once embarked on a similar journey to that of today’s talent, leaders, executives and creators. Visit morganstanley.com/gse to learn more.
#financialservices #money #financialliteracy #payequity #womeninbusiness #MorganStanley #AliceMilligan #Parity 
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Alice Milligan - Chief Marketing Officer - Morgan Stanley

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