In this episode, we're discussing everything Instagram. We start with a few details about our recent Instagram Auction, and the not-so-small problems that kept us scrambling well past midnight to deal with. We then move into a general discussion on using Instagram as a business tool, and some of our best practices for growing an organic following (and why it matters). And of course we need to juice it up a bit, so we hold nothing back in discussing the trend of buying Instagram followers, giving our opinions on it and even sharing some cases where it has "worked." • an experiment with Preston's Instagram account  Our Tricks for Growing an Organic Instagram Following We talk about an open source tool anyone can use to see the momentum your favorite Instagram accounts have. A few other things we touch on include: • finding your content and making it great • posting what your followers want to see, not what you want to share  HOW I GAINED 50K INSTAGRAM FOLLOWERS RAPIDLY AND ORGANICALLY Hot Topic: Is It OK to Buy Instagram Followers? Buckle up, because this conversation don't quit. There's a trend of buying Instagram followers (and a correlating trend of justifying it) that we just can't not talk about. We read a comment from a reader on a previous post about it, and also share an article of a blogger who admits she bought followers and claims she doesn't regret it (the tone of her article does not support that claim, IMO). We also talk about how important the difficulty of growing an organic following is, and ask the question, "Are round-robin giveaways on Instagram just another form of buying followers?" We round it all out sharing our thoughts on the Instagram Bubble we're all creating and what could happen when it pops.  Article of a blogger who admits she bought followers and claims she doesn't regret it.  the Owlet Baby Monitor.   SPONSORS  Grove CollaborativeGrove Collaborative is an online marketplace for all of your favorite natural home & personal care products.  Visit www.grove.co/chrislovesjulia to sign up, spend your first $20 and they will throw in a FREE set of Mrs. Meyers Cleaning Products. No code required, but you do need to sign up at www.grove.co/chrislovesjulia.   BrooklinenThey sent us their Luxe Hardcore Sheet Bundle with a Window Pane Sheet and their Bedford Smoke Stripe Duvet cover back in April and we could not be happier. Our listeners get $20 off PLUS Free Shipping with code CLJ at checkout!  

Ep 48: The Instagram Bubble Is Gonna Pop, And The Power Of An Organic Following

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