When Mariam Braimah led product design at Netflix she struggled to find participants in Africa to test new products. So she started Kimoyo Insights, a research analytics platform that helps companies like Microsoft & Flutterwave gather feedback from African consumers. But Kimoyo doesn’t quite fit the venture mold. Can Mariam convince investors to make a bet on user research in the data desert of Africa?
Today’s investors are Erica Wenger, Jillian Manus, Martin Tobias and Charles Hudson.
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#116 Kimoyo: Is This African Startup Venture Backable?

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