Naresh Vissa joined us today. When it comes to marketing and monetization, the two go hand-in-hand. Using digital marketing you can turbo-charge your podcast listenership. It means uploading your podcast to multiple platforms. Getting your show out there. And define your niche. Narrow-casting focusing on a particular subject to hone in on your audience’s interest. You want to be an early mover in your niche to maximize your audience. You have to be in it for the long-haul. Commitment and consistency are crucial, especially in the beginning. Fresh and new content is key. When you get started, always release multiple episodes for the first few months. This is actually a case where quantity can be as important as quality. Then scale back to one episode per week. Be passionate and love what you’re doing, have a plan and watch what happens.

Marketing and Monetization - Naresh Vissa #67

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