On today's episode of the Craft Industry Alliance podcast we're talking about creating a sewing business with my guest Jess Barrera of Sallie Tomato.
Jessica is an author, designer, educator, and entrepreneur who has been creatively sewing and crafting since the age of five. She studied entrepreneurship at the University of Wisconsin-Whitewater, and now operates her own sewing pattern and supply company, Sallie Tomato. Her innovative designs and products aim to attract the next generations of sewing enthusiasts while appealing to current makers. Aside from running a business, she’s a mom of two boys, loves coffee, home decorating, boutique shopping, traveling, yoga, being outdoors, and is a fan of classic, black and white movies.
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Today's episode is sponsored by The Handmade Book Club.
The Handmade Book Club is a vibrant community of crafters who create their own handmade journals using modern materials and traditional techniques. Learn to combine your love of hand stitching and fabric into your own custom journals. Join our free Bookbinding Book Camp at www.handmadebookclub.com
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #260: Jess Barrera of Sallie Tomato

On today's episode of the Craft Industry Alliance podcast, we’re talking about collage and mixed media with my guest Drew Steinbrecher.
Drew has enjoyed working with his hands and being creative from a young age. He has a university degree in graphic design. Along with being a full-time artist he is also freelance graphic designer. He's an avid knitter, photographer, and traveler. He currently lives in Cincinnati with his partner Greg and their Schnauzer Fred. 
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Today's episode is sponsored by Craftsy. Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #259: Drew Steinbrecher

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a knitting business with my guest Willie Smith.
 
Willie Smith discovered knitting in 2007. He believes he’s been given a gift to entertain while teaching and his purpose is to spend his life enriching other people’s lives. Knitting is the vehicle he is using to achieve that end. Willie’s vision is for makers to get closer to making exactly what they want through the acquisition of a skill set. Willis is the owner of WNK and he aims for that brand to soon be a household name.
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Today's episode is sponsored by Artistic Artifacts. 
Artistic Artifacts specializes in Creative Finds for Creative Minds. Shop a wide variety of fabrics, BERNINA machines and products, plus the tools and techniques to enjoy a full range of fiber arts and mixed media. Visit our store in Alexandria, VA or shop securely online at www.ArtisticArtifacts.com
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #258: Willie Smith

On today's episode of the Craft Industry Alliance podcast, we’re talking about writing technical instructions with my guests Sarah Walworth and Kristina McGrath.
Kristina and Sarah are yarn pattern technical editors, consultants, and coaches in the fiber industry. They have edited over 1000 knitting patterns between them. Since 2020, they have hosted Tech Tip Talk, a monthly broadcast about pattern writing and knitting design, and have written a handbook for knitting designers. They are committed to improving access to industry knowledge, helping designers create patterns that fit every size body well, to fully deliver on the promise to the maker. You can find them at techtiptalk.com
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This episode is sponsored by Craftsy.
Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #157: Kristina McGrath and Sarah Walworth of Tech Tip Talk

On today's episode of the Craft Industry Alliance podcast, we’re talking about paint-by-numbers with my guest Rachel Austen.
Rachel has a background in graphic and web design. She founded her paint-by-number kit company - Elle Crée - in 2017 out of her desire to create a nostalgic product from her illustrations that customers could interact with and that would spur their own creativity. 
Rachel’s company seeks to reduce its impact on the environment by carefully sourcing eco-friendly components that are locally- and USA-made whenever possible. Elle Crée’s custom paint colors are mixed from USA-made acrylic, and their kits are assembled with the help of a small staff in Portland, Oregon. 
Elle Crée’s kits made O Magazine’s list of best Made in America products in the summer of 2021. In 2023, Rachel launched successful collaborations with iconic illustrator Mary Engelbreit and Academy Award nominated film studio, LAIKA. 
In the past 7 years, Elle Crée has become a premier manufacturer of American-made kits, being sold in over 500 gift shops nationwide. 
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This episode is sponsored by The Academy for Virtual Teaching, a community of creative entrepreneurs, building proficient, profitable, and professional online teaching businesses.
In the Academy for Virtual Teaching’s Pro-Membership they can help you develop the skills needed to organize, film, edit, and add online education to your business model. They invite you to join their community of supportive colleagues as they share their creativity with students around the world.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #256: Rachel Austen of Elle Crée

On today's episode of the Craft Industry Alliance podcast, we're talking about bargello with my guest, Brett Bara.
Brett is the founder of Hello Bargello, a brand dedicated to reviving the vintage craft of bargello for modern makers. Brett is a crafts expert and creative entrepreneur who has been working in the crafts industry for over 20 years. Over the years, she's been a magazine Editor-in-Chief, a book author, a TV host, a video instructor, a brand spokesperson, a social media maven, a designer, a blogger--and more. Her entrepreneurial spirit has inspired her to start businesses that connect the young, urban folks in her community with the deep tradition of handcrafts. In 2013 Brett founded Brooklyn Craft Company, a modern crafting store and workshop space in Greenpoint, Brooklyn. In Brett's current role as owner of Hello Bargello, she strives to connect the dots between preserving traditional crafts and building a thriving, contemporary e-commerce business.
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This episode is sponsored by Craftsy. At Craftsy, we know making. Craftsy is your go-to destination for mastering every aspect of your craft. Take your craft to new levels in the new year with a Crafty Premium Membership for only $1.49. That's 99% off for an entire year! Start turning ideas into projects you can be proud of. Visit craftsyoffers.com today!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #255: Brett Bara

On today's episode of the Craft Industry Alliance podcast, we’re talking about craft parties and events with my guest Christie Troxell.
 
Christie is a master maker and creative professional specializing in the craft and party industries. In 2012, she founded Ritzy Parties, and grew a five-star business creating immersive, over the top celebrations for luxury and corporate clients nationwide. Christie also works closely with dozens of major global creative brands, retailers, and manufacturers as a strategist, designer, trend forecaster, and social media partner. 
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This episode is sponsored by The Academy for Virtual Teaching, A community of creative entrepreneurs, building proficient, profitable, and professional online teaching businesses. In the Academy for Virtual Teaching’s Pro-Membership we can help you develop the skills needed to organize, film, edit, and add online education to your business model. We invite you to join our community of supportive colleagues as we share our creativity with students around the world.
Get a 30% discount on The Academy for Virtual Teaching right here.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #254: Christie Troxell of Ritzy Parties

On today's episode of the Craft Industry Alliance podcast, we’re talking about serving the LGBTQ+ community through craft with my guest Austin Rivers.
Austin is a nonprofit founder; diversity, equity, and inclusion consultant; activist; and professional actor. He received his double bachelor's degree in politics and musical theatre from NYU, his master of public administration (MPA) from the University of Central Florida, and is starting his PhD in change leadership for equity and inclusion from the University of Central Arkansas this Fall.
Austin has worked on several progressive political campaigns and in the offices of elected officials in NYC. As an actor, he has toured the United States and around the world, performing in over 20 countries. Austin currently serves as the Special Assistant to the Chief Diversity Officer at the Rockefeller Brothers Fund and the founder and Board Chair of Knit the Rainbow, Inc., a nonprofit organization that collects and distributes handmade knit and crochet winter garments for homeless and at-risk LGBTQ+ youth.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Podcast Episode #253: Austin Rivers of Knit the Rainbow

On today's episode of the Craft Industry Alliance podcast, we're talking about growing a weaving yarn company with my guest, Sarah Resnick.
Sarah is the founder of the weaving yarn company Gist Yarn, and their newly launched sister brand Zollie. Since 2017, their small, creative team has been making yarn, patterns, and projects that weavers and makers are proud to bring into their homes. Sarah started her career as a community and union organizer, and made the switch to small business when she helped to launch a sewing factory in 2016.
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Today's episode is sponsored by The Academy for Virtual Teaching, a community of creative entrepreneurs, building proficient, profitable, and professional online teaching businesses. In the Academy for Virtual Teaching’s Pro-Membership we can help you develop the skills needed to organize, film, edit, and add online education to your business model. We invite you to join our community of supportive colleagues as we share our creativity with students around the world. Get a 30% discount right here.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #252: Sarah Resnick of Gist Yarn

On today's episode of the Craft Industry Alliance podcast, we're talking about owning a local yarn shop with my guest Sally Moore.
Sally is the owner of Parker Avenue Knits, a local yarn shop in Detroit, Michigan. She opened the shop in December 2021. Sally is also a litigation attorney and has been practicing law since 1986.
To Sally, litigation is an advanced selling exercise. Evaluating facts and assessing circumstances leads to the meaningful attainment of goals whether you’re in the courtroom or selling yarn.
Sally began knitting when she was 10 years old and has been an avid knitter for the past 15 years. One thing she loves about knitting is that it is an exercise in self-expression within the confines of a pattern, allowing her to both adhere to rules and showcase her individuality.
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This episode is sponsored by Craftsy.
Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #251: Sally Moore of Parker Avenue Knits

On today's episode of the Craft Industry Alliance podcast, we’re talking about product development with my guest Jamie Trinier and Jessica Drain of SewTites.
An oil and gas engineer for most of her career, Jamie discovered the love of quilting after watching her mom sew many Halloween costumes, Christmas PJs, and quilts as a child. She started sewing when she made a king-size log cabin quilt for her husband over a decade ago.

In April 2021, Jamie made her lifelong dream of owning a quilt shop come true when she purchased a long-standing Calgary quilt and fabric shop, @outofhandquilting.
A career marketer and graphic designer, Jessica has been helping businesses brand and market themselves for almost two decades.

These days, Jessica spends most of her working time designing and developing new products, along with dreaming, strategizing, and managing the SewTites business as a whole.

Jessica lives in Billings, Montana, with her two sons. She enjoys hand lettering, which she posts from time to time over @sassiejessiegifts, is becoming a private pilot, and hits her local CrossFit gym as much as possible. She and her family are also often found outside camping, skiing, boating, gardening, and doing all the Montana things.
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This episode is sponsored by Artistic Artifacts.
Artistic Artifacts is a creative resource for fabric, fiber, and mixed media art products sold online and in our shop in Alexandria, VA. We are an authorized BERNINA dealer and carry a full line of WonderFil Specialty Threads. Our goal is to be the source of Creative Finds for the Creative Mind — come shop with us!


We carry a wide selection of fabrics for the sewing and quilting enthusiast — modern quilting cottons, Australian Aborigine-designs, Indian, Indonesian and African prints,hand dyed and so much more — along with a variety of notions and sewing supplies. You will also find a wide selection of art supplies, and vintage finds.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #250: Jamie Trinier and Jessica Drain of SewTites

On today's episode of the Craft Industry Alliance podcast we're talking about the quilting industry with my guest Jaren Gibson.
Jaren joined Grace Company as its first manager in 1998, soon after graduating from Weber State University with a degree in Communication.  At the time the company had approximately 15 employees.
As President of Grace Company, now with 25 years of industry experience, Jaren has helped transform Grace Company from its beginnings as a woodworking firm in the quilting industry, to a manufacturer of quilting and sewing machines, computerized quilting systems, and other related products.
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This episode is sponsored by Search Press. Stretch your craft skills and use code CRAFTNOW for a 30% discount on Search Press books at www.searchpressusa.com. See Search Press books in your local fiber arts and craft store or view their whole catalog at Search Press North America. Search Press books are distributed by Penguin Random House and are available at industry events. 
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #249: Jaren Gibson

On today's episode of the Craft Industry Alliance podcast, we're talking about craft fairs and plush taxidermy with my guest, Jen Gubicza.
Jen is the designer and maker behind the handmade brand Zooguu. She graduated with a BFA in graphic design from Massachusetts Institute College of Art in 2001 and worked as a graphic designer and creative director at Big Blue Dot and the Boston Children’s Museum. In 2004, Jen started designing and sewing her own creatures as a hobby to get back to the enjoyment she feels when making things by hand vs. mainly on a computer. With the evolution of online selling tools like Etsy & the growth of the Maker movement, Jen made the decision to go full-time with Zooguu in 2008. Together with her husband Brian, who is an illustrator, Jen sells her work at fine art + craft shows, conventions, online, and in small shops throughout the United States. Jen has also contributed soft sculpture to gallery shows, designed and produced custom toys and sculptures for corporate clients, and created the Lockheed puppet for the X-Men New Mutants film. The Zooguu Studio is a 1200 sq. ft. space located on the island of Nahant, MA.
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Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #248: Jen Gubicza of ZooGuu

On today's episode of the Craft Industry Alliance podcast, we're talking about yarn and media with my guest Dana Williams-Johnson.
 
Dana Williams-Johnson is a knitter, newbie crocheter and college professor. She holds a PhD in Communications, Culture, and Media Studies and researches issues with online communities, feminism and the impacts and use of social media by minority women. She also writes about her love of all things yarn on her blog, Yards of Happiness. 
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Today's episode is sponsored by The AI Driven Maker. Attention, makers, creatives, and crafters of all types! Wondering how you can leverage AI to help you grow your craft enterprise? Check out the "AI Driven Maker", your go-to AI resource library, usually $27, now HALF PRICE with the code CRAFTAI. Unleash your creativity, enhance your projects. Visit aidrivenmakers.com/CRAFTAI. 
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #247: Dana Williams-Johnson

On today's episode of the Craft Industry Alliance podcast, we’re talking about sewing, quilting, and embroidery with my guest Bianca Springer.
 
Bianca Springer is a garment sewist, pattern designer, sewing instructor and experimental quilter. She is the creator of unique sewing pattern weights to improve sewing efficiency and speed. Bianca is a contributing writer for Sew News magazine, Creative Machine Embroidery magazine, and is a fiber artist. Bianca shares her talents as a Brand Ambassador for Shannon Fabrics, Nature’s Fabric and is an Arrow Creator. Bianca is the author of the newly released book, Represent! Embroidery. Stitch 10 Colorful Projects & 100 Designs Featuring a Full Range of Shapes, Skin Tones & Hair Textures.
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Today's episode is sponsored by Craftsy.
Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #246: Bianca Springer

On today's episode of the Craft Industry Alliance podcast, we’re talking about YouTube with my guest Laura Coia.
Laura is the host and creator of the YouTube channel Sew Very Easy. The channel has 454,000 subscribers and 976 videos that she’s produced over the last nine years, all focused on sewing and quilting. Laura has over 45 years of sewing experience. She’s written for several sewing and quilting magazines, written two books with C&T publishing, and was awarded the Silver YouTube Award from YouTube. 
Laura’s teaching style is relaxed and encouraging to novices and experienced sewists alike. Her goal is for viewers to simply spend more quality time in the sewing room.
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Today’s episode is sponsored by Twice Sheared Sheep - a knitting tools brand making intelligently designed tools to save you brain power so that you can knit more and frog less.
 
Never question if you marked that row again with Twice Sheared Sheep’s signature chain row counters.
 
Accurately keep track of every row without clicking, tallying, or waking up your phone. You don’t even need to take your hands off the needles. 

See the entire selection of row counters, and brain saving gadgets at Twiceshearedsheep.com Podcast listeners can take 20% off their first order by using the coupon code CRAFTINDUSTRYTHANKS .
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #245: Laura Coia

We're so pleased to bring you this special episode of the Craft Industry Alliance podcast recorded at h+h americas 2023 on June 21 in Chicago. The trade show opened with this State of the Industry panel discussion with over 500 people in the audience. Our four panelists are: Hedi Ehlen, Kamaca Champion, Steve Jeffery, and Jan Hurwitz. We discuss where we are as an industry right now, what challenges and opportunities we're facing, and where we need to go in the year to come. We hope you enjoy this conversation. 
Join us at h+h americas 2024 May 1-3 in Chicago!

Special Episode: State of the Industry 2023

On today's episode of the Craft Industry Alliance podcast, we’re talking about quilting with my guest Victoria Findlay Wolfe.
Victoria’s work balances between art quilting, traditional & modern quilting styles, and reflects her passion for exploring the fine art of quilting in the modern age.  A farm girl raised in Minnesota, her influences are heavily based on her grandmother’s scrappy colorful double knit polyester quilts. Victoria considers her process as an artist/storyteller by incorporating memories of life, travels and nature to all that she does. 
Victoria is an international award-winning artist and quilter.  She teaches and lectures on Creativity and Process, is a fabric designer, author, and an online shop owner where she sells her own products. Her quilts have been exhibited all over the globe, including Japan, Australia, and London. And she loves her family even more than quilts!
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Today's episode is sponsored by Craftsy. Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Episode #244: Victoria Findlay Wolfe

In this special episode of the Craft Industry Alliance podcast, we are very excited to bring you a recording of our Day 3 keynote at h+h americas 2023, a fireside chat with Justine Tiu, co-founder of The Woobles. 
The Woobles is a company that makes learn-to-crochet kits for complete beginners. Through The Woobles, Justine has taught over 200,000 people how to crochet. Before starting The Woobles, Justine was a User Experience Designer at Google. Drawing on her background in user research and product design, she creates easy-to-follow and aesthetically pleasing experiences for the beginner crocheter.

Special Episode: Justine Tiu, Co-Founder of The Woobles, Live at h+h americas

On today's episode of the Craft Industry Alliance podcast, we're talking about creating a subscription with my guest Mary Granbenstatter.
Mary is the owner of Needle Sharp, a monthly subscription sewing box service she founded in 2017 that offers curated garment projects as well as fabric and patterns.  The company is a culmination of Mary’s love of crafting in her youth, her knowledge of computers and design from her editing experience, and her invaluable experience in retail from Barnes and Noble. Every day, she feels like she's learning and improving as a sewist.
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This episode is sponsored by the Nome Schoolhouse in Nome, North Dakota.
Looking to host your own unforgettable arts and crafts retreat? Look no further than the Nome Schoolhouse! Our stunning venue is ready to be the backdrop for your next creative endeavor.
Whether it's with friends, colleagues, or fellow creatives, gather your tribe and let us take care of the details.
At the Nome Schoolhouse, we understand that what truly matters is letting your imagination soar. That's why we provide the perfect setting, allowing you to focus on what's important: your creative journey.
So, bring your ideas to life in our inspiring space. Unleash your creativity, surrounded by the charm and tranquility of the Nome Schoolhouse. Book your arts and crafts retreat today, and let the magic begin.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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