Today I'm joined by my friend, photographer and creative entrepreneur Florencia Franco. Originally from Uruguay, Florencia shares how moving to Mexico transformed not only her business but also her mindset. We talk about building a business that supports the life you want, how her business has grown almost entirely through referrals rather than paid ads, and how genuine human connection has become her greatest competitive advantage.We also explore creativity in the age of AI, the importance of slowing down and embracing seasons of rest, traveling for work on your own terms, and why creating from your own essence will always matter more than chasing trends. Plus, Florencia shares why she exclusively shoots with natural light, what photographing children has taught her about creativity and presence, and why designing a life that's true to you is the greatest measure of success.Resources & sites mentioned in this episode:Check out the headshots Flor took for me <a href="https://www.lollyspindler.com/">on my website</a>!Sylvia Plath’s <a href="https://www.goodreads.com/quotes/7511-i-saw-my-life-branching-out-before-me-like-the">fig tree quote</a>.The <a href="https://www.nyfa.edu/">New York Film Academy</a>, where I almost studied in high school.<a href="https://amzn.to/4wqJVWI">The Psychology of Money: Timeless lessons on wealth, greed, and happiness</a> by Morgan Housel Join my <a href="https://www.instagram.com/channel/AbaKvnuly2a_38VY/">Daily Journaling with Lolly</a> channel on Instagram!You can find <a href="https://florenciafrancoph.com/">Florencia’s website here</a> and her <a href="https://www.instagram.com/florenciafranc0/">Instagram here</a>.

Create From Your Essence, Not the Algorithm with Photographer Florencia Franco

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