In this episode of "Dollars and Cents," Pam Cook discusses the business of sports with Dr. Rick Lehman, an orthopedic surgeon specializing in sports medicine and a former part-owner of NHL teams.  They kick things off talking about the Valkyries and the surge in the WNBA's popularity and rapid growth.

The conversation also emphasizes the importance of player recognition and storytelling to build fan engagement and the economic impact of professional sports teams on local cities, boosting businesses and community morale.
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Dollars & Sense w/ Pam Cook: The Business of Sports - WNBA's skyrocketing valuation

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Dollars & Sense w/ Pam Cook: The Business of Sports - WNBA's skyrocketing valuation

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