Michael Jordan earned about $90 million from his entire NBA career. Last year alone, he made $300 million — almost all of it from Nike, because of one clause his mom pushed for before he ever played a pro game: a 25% royalty on any shoe sold with his likeness. In this episode, Ray breaks down three decisions that dwarfed entire careers — Jordan's royalty, Bill Gates' non-exclusive license on QDOS that built Microsoft, and George Lucas trading $500K of his directing fee for Star Wars merchandising rights. The pattern isn't luck. These decisions never announce themselves as the big one — and most founders miss them because they're too buried in small stuff to notice.What You'll Learn in This Episode:How Jordan's mom turned a $2.5M shoe deal into a multi-billion dollar empire — and the one-line carve-out Bill Gates used to build MicrosoftWhy decision fatigue on small stuff is costing you the decisions that actually move the needleHow to create the headspace required to recognize high-leverage moments when they show up //Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: <a href="https://www.mspsalespartners.com/">www.MSPSalesPartners.com</a>→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: <a href="https://www.rayjgreen.com/">www.RayJGreen.com</a>//Follow Ray on:<a href="https://www.youtube.com/@Rayjgreen">YouTube</a> | <a href="https://www.linkedin.com/in/raymondgreen/">LinkedIn</a> | <a href="https://www.facebook.com/rayjgreencom">Facebook</a> | <a href="https://x.com/therayjgreen">Twitter</a> | <a href="https://www.instagram.com/rayj.green/">Instagram</a>

$90 Million vs. $3 Billion: How ONE Decision Created the Air Jordan Empire

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