Most sales trainers will tell you that closing more deals requires a "killer instinct," better "closing techniques," or some fancy psychological methodology. But I just watched an MSP salesperson go from a 13% close rate in 2025 to a 71% close rate in just 45 days, and it had nothing to do with "mindset" or charisma.In this episode, I break down the real-world transformation of Garrick, a seller who closed $17,000 in MRR this month alone. We didn't give him a new script; we gave him a new system for how to think about the sales process. We move past the surface-level "motivational" advice to focus on the tactical shifts that actually bent the curve: stopping the guesswork on ROI by simply asking the prospect how they measure value, practicing the "money ask" until it became boring muscle memory, and learning to lead proposals with the prospect's priorities rather than our own expert biases.If your sales team is working hard but failing to convert, it’s likely not a lack of effort—it’s a lack of the system underneath the tactics. Let’s look at how to stop treating discovery like a checklist and start conducting conversations that actually lead to a close.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

13% to 71% in 45 Days: A Real MSP Sales Transformation

I used to think that successful entrepreneurs had a "secret map" that gave them 100% certainty before they made a move. I spent years in planning mode, working my tail off but making zero progress because I was terrified of making the "wrong" bet.In this episode, I’m sharing a raw look at a trap I see so many founders fall into: the endless pivot. I recently worked with a business owner who cycled through three different strategies in a month, not because he lacked talent, but because he was waiting for a feeling of certainty that simply doesn’t exist in business.I’ve learned the hard way that our job isn't to find something that works—it’s to commit to making it work. We’re going to talk about escaping the "amygdala hijack," why most results live on the other side of a J-curve, and how to start thinking in probabilities rather than absolutes. If you feel like you’re rowing hard but staying in the same place, it’s time to stop looking for a guarantee and start making a bet.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

I Watched a Founder Change His Mind 8 Times in 3 Months

I’ve spent the last year hanging out with two very different groups: founders stuck at the $1M to $2M mark and entrepreneurs running $200M empires. Do you want to know the biggest difference between them? It’s not intelligence or work ethic—it’s their belief systems.Fresh off a trip to the Museum of Illusions with my kids, I realized that many of us are running our businesses while staring at the corporate equivalent of a "mind-bending" optical illusion. We are dead certain about "truths"—that we are essential to daily ops, that a certain channel is dead, or that we lack the right connections—only to find out those "truths" are the very things capping our growth.In this episode, I’m challenging you to look at where you might be fighting reality. What is the one thing you know for sure that just "aint so"? Let’s break down the hidden illusions keeping you from the next level.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

The $2M vs $200M Founder Difference

Two weeks ago, I ended up in the ER with a heart incident that knocked me completely out of commission. But instead of falling apart, my business didn't skip a beat—in fact, we had our best sales month in six years. In this episode, I break down the critical decision I made last year to stack my team with "A-players" and the specific system I used to find them. I also explore the uncomfortable truth about why believing you are "necessary" is actually the biggest cap on your business's growth, and how to finally get out of your own way.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

The More Necessary You Think You Are, The Smaller You’ll Stay

In this episode, I explain why the AI tools making you faster might actually be making you replaceable. I share a story about a 1917 hay delivery business to illustrate the fatal difference between using technology to be "lazy" versus using it to be "better." I also break down a real-world example of why I fired a ghostwriter who was using AI to cut corners, and how I built an automated system to replace—and outperform—them in less than 24 hours. Tune in to find out if you are building a gas station or just delivering hay.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

The Tool Making You Faster Is Making You Replaceable

"No pain, no deal." It’s standard sales advice for a reason: painkillers are always easier to sell than vitamins. But are there exceptions?In this episode, I break down the only two scenarios where a prospect will buy from you even if they aren't feeling active symptoms. I discuss the concept of "high-stakes latent pain" (and why a blocked artery motivates action when slightly high blood pressure doesn't) and how intense desire—like the urge to buy a Porsche 911—can create its own internal pressure to buy.If you think your prospect has "no problems" but you still want the close, you need to understand these two specific triggers.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru. About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Most Sales Advice About Pain Is Wrong (Including Mine)

"Problems are facts, pain is feeling." This mantra is tattooed on my brain for a reason.I recently reviewed a sales call where a service provider uncovered a complete train wreck of a client situation. The prospect agreed with every single finding, yet still refused to pay to fix it. Why? Because the seller was pitching problems, not pain.In this episode, I explain why clients can acknowledge a problem but still refuse to solve it. I’ll show you how to connect the dots between technical facts and the emotional or business impact that actually drives a purchase. If you’re presenting logical solutions but still losing deals, this is exactly what you need to hear.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Your Prospect Sees All Their Problems—So Why Won’t They Buy?

LinkedIn Post mentioned in the episode: https://msp.sale/49SzpiuIn less than a year, I took a new business from zero to $93,000 in monthly sales. I didn’t do it by adding more services or chasing new trends—I did it by killing everything else and focusing on just one thing.In this episode, I break down why most entrepreneurs completely misunderstand what true focus looks like. I share my take on a controversial LinkedIn post where a CEO turned down "free" work (and why he was right to do it), discuss my own battle with 'shiny object syndrome,' and explain why more businesses die from indigestion than they do from starvation.If you feel like you’re doing too much but not moving forward, this is the reality check you need.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

0 to $93K/Month in One Year—Here’s What We Killed

If everyone on your team agrees with your decisions, you are irrelevant as a leader. In this episode, I’m auditing my biggest lessons from 2025 and diving into a hard truth: real leadership isn't about consensus; it’s about having the courage to make unpopular calls.I discuss Ben Horowitz’s concept of "Management Debt"—the compounding interest we pay when we avoid hard conversations, difficult firings, or killing passion projects—and why sprinting toward these uncomfortable moments is the only way to avoid organizational stagnation. Tune in to find out why your actual job description is doing the things no one else wants to do.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] Management Debt Will Kill Your Business

In this 2025 audit, I challenge the popular narrative that neurodiversity is an inherent superpower, arguing instead that it only becomes one when you design the right environment to harness it Neurodiversity Isn’t a Superpower (Until You Do This).mp3].I share my personal journey of discovering my own Level 1 Autism and ADHD following my son’s diagnosis, revealing how this new self-awareness explained my past struggles with solopreneurship Neurodiversity Isn’t a Superpower (Until You Do This).mp3]. I also introduce my "Peaks and Valleys" framework—a method for visualizing extreme strengths and weaknesses—and explain how to build a team that covers your blind spots so you can finally achieve "1 + 1 = 3"David Rendall, Author of "The Freak Factor" | Your Weakness Is Your Powerhttps://youtu.be/NdRhH9411hI//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] Neurodiversity Isn’t a Superpower (Until You Do This)

I audited my 2025 year looking for lessons learned, relearned, and unlearned. Here's a big one I'm relearning: the difference between someone good on your team versus someone great isn't 10-20% better—it's 10-20X in productivity, output, and impact. I really mean this. I came from the corporate world where I had big budgets and could hire A-players, but when I went out on my own with tighter budgets, I developed a bad habit: hiring cheaper people thinking I could get it all done. I'd hire two or three mediocre people instead of one A-player focused on the most important thing. What happened? Failed prioritization. Mediocre people increased noise, required constant oversight, and diluted my time instead of extending capacity. I was micromanaging and fixing instead of building. This past year I went back to my roots: only accept A-players, which forced me to prioritize ruthlessly. The business accelerated dramatically. This episode breaks down my number one recommendation for hiring A-players: treat it like video production—spend way more time on pre-production and strategy to dramatically reduce post-production work. Instead of jumping to a job post and taking "good enough," spend time defining what success really looks like, who would crush it (beyond resume bullets), and what systems screen people in or out. It feels slower up front but there's no comparison in speed to full output and caliber of people you stack on the team.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] Great Hires Are 10-20X Better, Not 10-20% Better

For years, I preached that a crystal clear vision was the non-negotiable foundation of any successful company, often citing Jeff Bezos's prophetic roadmap for Amazon as the gold standard. But in 2025, I unlearned that rule and embraced the "Steve Jobs approach"—trusting the process, iterating in real-time, and connecting the dots looking backward. In this episode, I’m discussing why you don't need a perfect ten-year plan if you genuinely love the art of building, and how a passion for the daily grind can serve as a powerful substitute for a crystallized vision when navigating the inevitable frustrations of entrepreneurship.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] Vision Is Optional (If You Love the Process)

For six years, I’ve used my personal brand to drive millions in revenue, but I kept hitting two major walls: I became the bottleneck when client work piled up, and I burned out from repetitively talking about the same niche topics. My breakthrough this year was finally decoupling my personal identity from my business’s identity—allowing me to create content about whatever I’m obsessed with (like neurodiversity or general entrepreneurship) while my team mines that content to extract and repackage the specific pieces needed for our marketing. This shift has not only made content creation fun and sustainable again but has also removed the "assembly line" feeling and uncapped our growth potential.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] Why Personal Brand Marketing Eventually Breaks

I’ve always taught that systems are the key to scaling, but looking back at 2025, I realized that my obsession with efficiency actually trapped one of my businesses in a state of stagnation. I made the critical mistake of building a rigid delivery infrastructure for a thousand clients when we only had ten, effectively prioritizing process over product-market fit and making it a nightmare to pivot when we received early feedback. In this episode, I’m explaining why building systems too early creates a dangerous "efficiency trap," and why my strategy for 2026 is to embrace the mess and do things manually until the volume absolutely screams for automation.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] How Systems Keep Your Business Small

As we head into 2026, I’ve realized that AI literacy is no longer just a productivity hack for CEOs; it is a critical defense mechanism against mediocrity. I recently caught my own team trying to pass off lazy, fluff-filled ChatGPT answers as strategic thought, and I discovered I was paying a vendor for content I could replicate instantly with a simple Claude skill. If you don’t have the hands-on technical experience to spot the difference between genuine human insight and a robotic output, you are flying blind, and I’m explaining why your inability to use these tools is becoming the single biggest vulnerability in your leadership toolkit.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] AI Is Now An Essential CEO Skill, Not A Luxury

As I audited my performance in 2025, I was confronted with a stark reality: every single one of my personal limitations—from "shiny object syndrome" to hidden insecurities—gets directly installed into the operating system of my business. I’ve witnessed high-potential companies stall because the founder needed to be the smartest person in the room, and I’ve learned that if you don't actively manage your own weaknesses, they become the permanent ceiling for your team. I’m unpacking why the most successful founders treat their own identity as the primary constraint to solve, and why you must constantly upgrade your internal software if you want your business to scale beyond your current capacity.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] - Your Limiting Beliefs Become Your Business Limits

One of the biggest traps I fell into after leaving the corporate world was believing that I needed to lead by example, often clocking twelve-hour days just to prove a point about work ethic to my team. I’ve realized that while leading by sheer effort creates a bottleneck, leading with radical clarity is the true force multiplier that actually scales a business. I’m breaking down how I shifted from micromanaging the "how" to defining clear outcomes for the "who," a strategic pivot that has allowed me to 5X my output, escape the weeds of daily operations, and stop being a prisoner to my own company.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

[2025 Audit] Lead With Clarity, Not Effort

As we transition into 2026, I’m kicking off a dedicated series where I break down the most impactful lessons I learned, relearned, and unlearned throughout 2025. I’ve audited everything from my calendar to my AI conversation history to curate a list of high-leverage insights—stripped of all the "guru" filler—that I’ll be sharing one by one in the coming episodes. This isn't a random information dump; it’s a focused look at the specific strategies and mindset shifts that actually moved the needle for my business, serving as both a guide for you and an accountability note to my future self.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

How I Audit My Year: Learned, Relearned, Unlearned

Years ago, I gave my wife business advice that technically worked but ultimately led her to build a company she didn't love. She had a thriving creative business with a massive waiting list, and I convinced her to scale it, effectively turning her from an artist into a manager. In this episode, I’m sharing that story to highlight a critical lesson for every entrepreneur: just because a strategy makes financial sense doesn't mean it aligns with the life you actually want to live, and I'll walk you through how to filter the advice you receive so you don't end up successfully building a business that makes you miserable.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

The Worst Business Advice I Ever Gave My Wife

As we think about year-end planning, I want to challenge how you're setting goals. Most people set goals based on what they want: "I want more brand growth, more leads, smoother operations." I have a different outlook. Your business is a system, and systems are only capable of producing output according to what the constraints allow. So instead of saying what you want, ask: "What are the constraints keeping us from getting there?" Not getting enough leads? Sales process isn't good? Delivery isn't smooth? Write down all the problems, then identify the ONE highest-leverage constraint—the bottleneck where fixing it changes throughput dramatically. This episode breaks down why identifying the one constraint is really fucking hard (you'll feel FOMO, you'll want to tackle three problems instead of one), and why most sub-eight-figure businesses can only solve one constraint at a time. I just went through this exercise myself this morning, and here's an example: if your sales process is leaking shit everywhere, does it make sense to 10X your brand growth and leads first? No—because you're just wasting that effort. Fix the conversion constraint before the lead growth constraint. Learn how to audit constraints, discipline yourself to pick the one with greatest impact, and put all the wood behind that arrow instead of diluting effort across 27 problems.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

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