In the same week, Ray went through two sales processes as a buyer who was ready to spend. Hard Rock's vacation club wouldn't sell him anything without a 90-minute pitch, so he walked. Acquisition.com sent a short video and offered a 10-minute call, then skipped the call and sent a payment link, and Ray spent $5,000. This is for MSP owners and B2B sellers who are working hard on selling better while their process makes it hard to buy.What You'll Learn in This Episode:Why making it easier to buy can matter more than getting better at sellingHow Hard Rock lost an easy sale by insisting on a 90-minute pitchWhat Acquisition.com did to turn a text message into a $5,000 purchase without a sales callWhy a large upfront time commitment kills interest when buyers don't know what's being offeredHow to adjust your process for cold, warm and existing customers without giving up discipline //Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: <a href="https://www.mspsalespartners.com/">www.MSPSalesPartners.com</a>→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: <a href="https://www.rayjgreen.com/">www.RayJGreen.com</a>//Follow Ray on:<a href="https://www.youtube.com/@Rayjgreen">YouTube</a> | <a href="https://www.linkedin.com/in/raymondgreen/">LinkedIn</a> | <a href="https://www.facebook.com/rayjgreencom">Facebook</a> | <a href="https://x.com/therayjgreen">Twitter</a> | <a href="https://www.instagram.com/rayj.green/">Instagram</a>

Why Hormozi Got My $5,000 and Hard Rock Didn't

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