Most business owners assume building a “better” business automatically leads to a higher exit. But buyers don’t pay for effort—they pay for what they value. This episode breaks down the gap between what you’re building and what the market will actually reward when it’s time to sell.What You’ll Learn in This Episode:Why effort and improvement don’t guarantee a higher valuationHow misaligned priorities quietly reduce what buyers are willing to payThe decision shift that changes how you build years before an exit//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

What a 20-Year PE Veteran Told Me About Selling Businesses

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