Episode Summary Ever lose a deal to someone who clearly wanted your solution but refused to follow your sales process? The problem may not be the buyer—it may be the rigidity of your process. In this episode, we explore why every prospect already has a buying process, and why the best sales teams know when to guide it and when to adapt to it.What You'll Learn in This EpisodeWhy forcing buyers into your sales process costs qualified deals.How to determine when to influence a buyer's process versus adapting to it.A practical way to gather decision-maker input without forcing another meeting. //Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: <a href="https://www.mspsalespartners.com/">www.MSPSalesPartners.com</a>→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: <a href="https://www.rayjgreen.com/">www.RayJGreen.com</a>//Follow Ray on:<a href="https://www.youtube.com/@Rayjgreen">YouTube</a> | <a href="https://www.linkedin.com/in/raymondgreen/">LinkedIn</a> | <a href="https://www.facebook.com/rayjgreencom">Facebook</a> | <a href="https://x.com/therayjgreen">Twitter</a> | <a href="https://www.instagram.com/rayj.green/">Instagram</a>

Your Sales Process Is Costing Your Deals

Get Started

Download the App