In today's episode, we're diving into Cortney LeCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer.
Courtney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience.
We also explore the personal side of Cortney's life, including her love for food and travel with her husband, their upcoming trip to Italy, and the role he plays in their content creation. Plus, Cortney will offer insights on social media consumption, setting boundaries, and finding your authentic style.

KEY POINTS:
00:00 Navigating impostor syndrome, travel impact, future expansion.
05:09 Unique journey from local cheese gal to influencer.
09:01 Learn to grow following and land deals.
10:03 Discovering niche, attracting brands, opening brick-and-mortar.
13:54 Struggles with postpartum, business, and career decisions.
18:05 Accepting and embracing different life seasons gracefully.
21:39 Navigating imposter syndrome to create authentic content.
25:45 Testing lifestyle content, advice on content creation.
28:44 Travel's impact on content creation, intentional or natural?
30:24 Sharing travel experiences and personal style evolution.
34:28 Husband's cooking launched her into culinary space.
37:44 Dreaming of a lasting legacy in cooking.

QUOTABLES:
"It's giving yourself the permission to change your mind and know that's not failure. It's really just evolving. You're evolving."
— Cortney LeCorte
I think you just have to take inventory of, like, what is serving me right now, what is bringing me joy, and where do I really want to go in my life? And so when I came to that conclusion, I was like, no, I want to be in the “how to,” I want to show people how to make a cheese board."
— Cortney LeCorte
“When it comes to your content, try to film around what you're already doing versus doing things to film."
— Cortney LeCorte

Must Haves This Month! 
[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 
[JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

‘TheCheeseGal’ Cortney LeCorte’s Leap from Shop Owner to Social Media Maven

Today's guest is someone that I have long admired. She is such an inspiration to her community and dedicated to helping us all lead healthier lives. Jen Esquire is not like any fitness influencer out there. She found her niche in the fitness world as a doctor of physical therapy and uses her social media platforms to share educational videos on how to maintain mobility, increase strength, and prevent pain throughout the body. She is a former gymnast and Pilates instructor, and her vision is to empower others to move and live a pain free, active lifestyle.
Jen shares with us her personal evolution within the fitness industry, pinpointing how a deeper understanding of her audience's needs led to the birth of her widely acclaimed mobility program. Whether you are an aspiring influencer, an entrepreneur, or simply someone looking to enhance your physical well-being, Jen's expertise and advice will leave you feeling motivated and ready to make intentional choices in your life and work.

KEY POINTS:
– Jen's journey in identifying her niche and creating a mobility program in response to audience engagement and feedback
– The significance of proper breathing techniques and beginner-friendly exercises for stress reduction and improving mobility
– Encouraging a playful and intuitive approach to exercise while being mindful of the body's needs
– Discussing the value of accessibility in fitness and Jen's provision of free and comprehensive content on Instagram
– The impact of authentic collaborations on social media visibility and growth
– Jen's book recommendation for business strategies and her perspective on the true definition of influence
– A peek into the Mobility Method and Optimal Body membership offered by Jen for personalized mobility exercises
– Jen's background in kinesiology, her discovery of physical therapy, and the inspiration drawn from watching patients achieve their potential

QUOTABLES:
"To find success, you must be willing to listen, adapt, and sometimes, re-invent your approach based on what your audience resonates with." – Jen Esquire
"The act of moving your body should bring joy, not be a chore. Listen to your body; it's the best guide you have." – Jen Esquire

Must Haves This Month! 
﻿[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 
[JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Why You Should Use Video to Grow On Instagram + How To Do It

Today, I had the pleasure of chatting with Janessa Storlie about her incredible journey of self-discovery and personal growth that led her to create a thriving online community: The Connection Chronicles. 
In this episode, Janessa opens up about her struggles with loneliness, finding her authentic self, and the profound impact The Brand Accelerator program had on not only her business but her self-acceptance as well. She also reveals the missing piece that helped her effortlessly communicate her message, engage her audience effectively, and catapult her business growth.
If you're looking for inspiration on self-discovery, community building, and purposeful content creation, this episode is a must-listen! Tune in to hear Janessa's incredible journey and insights on how to create content and community effortlessly.

[ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA 

KEY POINTS:
- How Janessa clarified her personal brand and deepened her message through The Brand Accelerator 
- The Brand Accelerator vs free resources: which is best for you? 
- Biggest growth changes in Janessa’s business since joining The Brand Accelerator
- What is a Unique Value Proposition (UVP) and how can it help accelerate your business growth? 
- How to continuously create purposeful content easily and effortlessly 
- How finding her UVP helped Janessa with self-acceptance 
- Who is the Brand Accelerator perfect for?
- What’s next for Janessa Storlie and her brand?

QUOTABLES:
“A personal brand is a manifestation of your authentic self fulfilling your life's passion and purpose, and impacting others in a really positive way.” - Janessa Storlie

Must Haves This Month! 

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 

RESOURCES: 

Janessa Storlie | @janessajstorlie
Join the Connection Chronicles on Substack 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How The Brand Accelerator Helped Janessa Storlie Earn $8k in One Month

Today, we are diving deep into the concept of alter egos and how they can transform your performance and mindset. And I cannot think of a better guest to discuss this with than Todd Herman, renowned coach for elite performers, who has mastered the art of tapping into the power of your alter ego to overcome self-doubt, unleash your true potential, and achieve success in any area of your life.
Todd's expertise comes from years of working with athletes, leaders, and entertainers, helping them tap into their inner strengths and transform their performance. In this powerful episode, Todd discusses the importance of context and emotional resonance in building an alter ego, and provides 5 practical steps that you can implement today to activate your heroic self.
Whether you're an athlete, entrepreneur, or simply looking to level up in your personal life, this episode will inspire you to harness the power of your creative imagination and become the best version of yourself. Tune in now and discover the secrets to unlocking your alter ego!

[ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA

KEY POINTS:
- Dispelling common myths about coaches, affirmations, and motivation 
- The origin of the Alter Ego and why it’s so effective in overcoming self-doubt 
- Understanding and embracing your Heroic Self to achieve your biggest goals 
- 5 simple steps to embody your Alter Ego 
- How can we embody our Alter Ego and be authentic at the same time? 
- How your Alter Ego can help you navigate trauma and become who you want to be

QUOTABLES:
“Most of the stuff that stops an athlete as they rise higher and higher is always that six inches between their ears.” - Todd Herman

“We all have this kind of definition of who we think we are. And when we take a look at the definition of who we think we are, a lot of times we're putting ourselves in a box that won't allow us to reach the success that we're striving for.” - Todd Herman

Must Haves This Month! 

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 

RESOURCES: 
Todd Herman 
IG | @todd_herman 
FB | @toddhermanconnect 
Twitter | @todd_herman 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

5 Simple Steps to Break Free from Self-Doubt and Unleash Your Alter Ego with Todd Herman

In this episode, I had the pleasure of chatting with the incredible Stacey Asis, a content creator and wellness enthusiast who has experienced tremendous growth and transformation in her journey.
Stacey opens up about her struggles with finding her niche and shares how she eventually discovered her unique value proposition (UVP) through my Brand Accelerator program. This eventually helped her develop her brand, refine her messaging, and attract an engaged community!
But the best part? Stacey went from less than 10,000 followers on Instagram to a whopping 40,000 in under 8 weeks. Her revenue has doubled, and she's now partnering with aligned brands that she's always dreamed of working with.
So, if you're looking for inspiration, guidance, and practical strategies to find your niche, grow your brand, and increase your social media presence, this episode is a must-listen. 

[ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA

KEY POINTS:
- Taking the leap: How Stacey transitioned from real estate to full-time content creator 
- How Stacey overcame her resistance to niching down her content 
- How creating a Unique Value Proposition (UVP) helped Stacey gain 40,000 followers in 8 weeks 
- Biggest lessons learned from Stacey’s experience in the Brand Accelerator Program
- The impact the Brand Accelerator Program has had on Stacey’s business revenue and partnerships 
- Stacey’s advice for aspiring entrepreneurs and content creators who are feeling stuck 
- What to do if you’re undecided on investing in a program or mastermind 

QUOTABLES:
“Trust in that feeling you have that you're meant to do something bigger than yourself, and to listen to that, because that is there for a reason.” - Stacey Asis

Must Haves This Month! 

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 

RESOURCES: 

Stacey Asis 
IG | @staceyyasis
TikTok | @staceyyasis 
YouTube | @staceyyasis 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How One Creator Gained 40,000 Followers in 8 Weeks Using My Brand Accelerator Method

In this episode, I had the pleasure of chatting with someone whom I consider to be an Instagram icon, and that is none other than Tezza Barton! In this conversation, Tezza brings us along her journey into the influencer world, how she found her unique style by focusing on her love for creating visual content and storytelling, and how all this eventually led to her becoming one of the first influencers in the space to monetizing her brand!
Tezza also talked about the challenges faced when launching products such as her famous presets and collage kits, and revealed her top advice for aspiring influencers and entrepreneurs when it comes to monetizing your content. So if you’re looking for valuable insights and practical advice on building a sustainable and successful brand from one of the OG influencers on Instagram - this episode is a must-listen!  

[NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you. 

In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!)

Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now! 

KEY POINTS:
- Tezza's definition of influence and her journey from photographer to influencer 
- How to fuse your expertise and passion into a monetizable business
- Building the confidence to stand out and find your unique style in the influencer space 
- The driving factor behind Tezza’s preset product and app launch 
- Tezza’s most difficult obstacles and lessons learned from launching her own products
- The keys to Identifying and understanding your ideal customer 
- Future plans and what to expect on the Tezza app 
- Tezza’s biggest win and biggest challenge in the last year 
- Advice for anyone starting out or feeling stuck in their journey 

QUOTABLES:
“Don't quit. I promise if you're consistent, things will come." - Tezza Barton

"Feel the fear and do it anyway." - Tezza Barton

“The more you share your creativity, the more you grow and the more you can evolve." - Tezza Barton

Must Haves This Month! 

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 


RESOURCES: 
Tezza Barton
IG | @tezza.barton

Get The Tezza App
IG | @tezza


[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Monetize Like a Pro: TEZZA Barton's Insider Tips for Building a Profitable Brand!

In this episode, I had the honor of chatting with Marianna Hewitt, veteran influencer and co-founder of the renowned Summer Fridays skincare brand. Tune in as Marianna gets up close and personal with us and lets us in on her early days of blogging and YouTube to her rise in the creator economy as an influencer, which ultimately led to her successful launch of the Summer Fridays brand. 
We also talk about the evolution of content creation, choosing the right platform as a content creator, and how to cultivate strong, lasting relationships in the industry that will build your brand over time. Marianna even lets us in on the story behind Summer Fridays and her thought process that went into launching a successful skincare brand.
So if you’re looking for some expert insights in the content creation and influencer marketing space, this episode is going to give you the valuable knowledge and inspiration you need for your own journey as a content creator!

NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It&#39;s time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don&#39;t miss out on this transformative experience! Secure your spot now and make 2024 your brand&#39;s breakthrough year! 

KEY POINTS:
- Marianna’s decade-long journey from aspiring creator to brand founder 
- Choosing the ideal platform for your brand in the content creation landscape 
- The evolution of content creation: Instagram vs TikTok 
- How Marianna evolved from content creator to co-founder of Summer Fridays 
- Turning ideas into reality: a look into Summer Fridays brand launch journey 
- The keys to building &amp; cultivating relationships to build a powerful personal brand 
- Marianna’s approach to creating unique and authentic product launches 
- Business reflections: One thing Marianna would have done differently in her business
- Striking a balance between personal &amp; professional sharing on social media 
- What influence means to Marianna Hewitt 

QUOTABLES:
“I think ignorance is bliss. Had we known all the steps it would have taken it would have seemed so overwhelming. So it&#39;s great to have these big goals of where you want to be, but that can sometimes hinder you and make you feel a little bit fearful. It’s really about starting one step at a time, and then one tiny step leads to something else.” - Marianna Hewitt 

“If you&#39;re an introvert and you don&#39;t like going to events, you don&#39;t ha

The Evolution of Influence: Marianna Hewitt's Rise from Creator to Co-Founder of Summer Fridays

Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money.
I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the end, because I’m also sharing how giving into my fear of spending money ended up costing me $700,000 in my business.
So if you’re looking to discern between blindly spending and strategically investing in your business, and multiplying your earnings by being intentional with your money - then this episode is for you!

[NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you. 

In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!)

Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now! 

KEY POINTS:
- 3 key considerations when spending in your business 
- Understanding the dire costs of inaction and letting fear dictate your decisions
- How one inaction cost me $700,000 in my business 
- The importance of using the right tools and strategies for maximum efficiency 
- What to look out for when you’re building your dream team 
- Why you need to find trusted coaches and sources to learn from and invest in 

QUOTABLES:
“Fear, particularly the fear of spending money, can be way more of a costly adversary than a costly protection.” - Julie Solomon

“You either learn or you win, but you don't lose.” - Julie Solomon

Must Haves This Month!
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How Inaction Cost Me $700,000 In My Business (And How to Overcome It!)

Today, we’re going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I’m going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action. 
I’m going to walk you through this formula step by step so that you can get started on setting that strong foundation for your sustainable business while also building a brand that has a loyal and engaged audience. 
So if you want to work smarter when it comes to accelerating your brand and building a sustainable business, then you’re going to love this episode! 

NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! 

KEY POINTS:
- The biggest reasons behind the costly mistakes we make in business
- The 6 foundational levels you must build in your business to accelerate your brand
- How my Brand Accelerator Formula helped me secure my first multi 6-figure book deal
- 3 guidelines to build your brand and create multiple income streams

QUOTABLES:
“The key here that many people miss is that your audience needs to find it meaningful too, not just you. This isn't just about what you want to create; it's about what your audience needs and wants from you.” - Julie Solomon

“The more that I root into the simple; the more that I lean into the foundation, the bigger and more powerful my brand becomes.” - Julie Solomon

Must Haves This Month!
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

A Deep Dive Into My Simple Yet Powerful Brand Accelerator Formula

Hello my friends! Today’s conversation is with none other than renowned business and life coach Kelsey Murphy. Having been featured in publications like Forbes and Business Insider and worked with major brands such as Lauren Conrad, Kelsey spills the beans on the small but powerful steps she took to get from an introverted advertising professional to the owner of her now successful coaching business. 
Kelsey and I talk about the importance of embracing who you are (including your weaknesses!), taking action, and surrounding yourself with a like-minded community. She also shares her fail-proof 15-minute daily hack that you can use to get over your analysis paralysis and start taking action toward your goals. 
If you’re looking for a dose of empowerment and inspiration to take up space in the world, then this episode is for you! 

NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! 

KEY POINTS:
- How Kelsey gave up corporate success to pursue her true purpose in coaching 
- How to follow your intuition, overcome your limiting beliefs, and embrace your weaknesses
- Kelsey’s 15-minute daily hack to help you get from belief to taking action 
- What it means to be empowered and take up space in the world 
- How Kelsey cultivates her impact & influence in her life & business 
- The importance of having a community & support system of like-minded people 
- Kelsey’s biggest mission and vision to bring to fruition this year 

QUOTABLES:
“You have to want to be creating something that's bigger for the world, otherwise, you're gonna get lost.” - Kelsey Murphy 

“Influence means showing up in a way that you feel proud of.” - Kelsey Murphy


Must Haves This Month!
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

Kelsey Murphy 
IG | @kelseymurphy
Tune in to the Whiskey & Work Podcast 

RESOURCES: 
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Taking Up Space in a Crowded World: The 15-Minute Hack You Need to Step Into Your Own Influence with Kelsey Murphy

In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since. 

We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging her audience and the subsequent drop in numbers is ultimately a sign of growth and alignment, because if your people-pleasing tendencies don’t die, your business will. 

So if you’re looking to break free from your addiction to approval, this episode is a must-listen. Your true tribe is out there waiting for you - tune in with me and Allie to find out how to attract them! 

NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It&#39;s time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don&#39;t miss out on this transformative experience! Secure your spot now and make 2024 your brand&#39;s breakthrough year! 

KEY POINTS:
- The evolution of Allie’s decluttering business journey 
- The dangers of people pleasing &amp; pigeonholing yourself as a personal brand 
- Allie’s moment of realization that led her to embrace authenticity 
- Navigating her divorce announcement in the online space 
- How to lead with empathy and loving detachment  
- The rule of repelling and attracting people by practicing authenticity 
- Allie’s actionable tip to stop editing yourself for others
- About Allie’s Becoming Her Collective 

QUOTABLES:
“Being a personal brand will put you in direct conflict with any people-pleasing tendencies that you have, and it has to die, or your brand will.” - Allie Casazza

“I hated who I was when I got on camera. I hated who I was when I was in the Allie Casazza brand because it wasn&#39;t really me.&quot; - Allie Casazza

Must Haves This Month!
[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE bre

Unspoken Rules of Repelling & Attracting The Right People to Your Business with Allie Casazza

In this episode, I’m sharing an awesome conversation I had with Tyler J. McCall, speaker, consultant, podcast host, and someone I consider an expert in building a loyal &amp; engaged Instagram community.
We talk about why Instagram is such a great place for organic growth and connection with your audience, and the tools &amp; strategies you can use to effectively connect with your following. Tyler also shares practical tips on getting started with Instagram Stories, especially if you’re unsure of where to start or maybe feeling a little scared to show yourself on video! Tyler even debunks the myth that a large Instagram following is everything; instead, he encourages you to focus on quality engagement and building relationships with your existing followers (and shows you exactly how to do it!)
So if you’re looking to convert your followers into fans, and ultimately, into buying customers, this episode is a must-listen! 

NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It&#39;s time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don&#39;t miss out on this transformative experience! Secure your spot now and make 2024 your brand&#39;s breakthrough year! 

KEY POINTS:
- What makes Instagram an ideal space for organic engagement with your audience 
- Tyler’s tips for sharing compelling stories on Instagram 
- Why your Instagram following means nothing (and why smaller followings are advantageous!) 
- What to do if you’re unsure of what to share on Instagram Stories
- Tyler’s biggest lessons learned from creating connections &amp; communities 
- Ways to get to know more about your Instagram followers &amp; what content they like 

QUOTABLES:
“It&#39;s not about fame. It&#39;s not about being Insta-famous. It&#39;s about using your influence to benefit your followers.” - Tyler McCall
“Your following means nothing if they&#39;re not engaging with your content.” - Tyler McCall

Must Haves This Month!
[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

Tyler J. McCall 
IG | @

How to Fully Tap Into an Instagram Following for Connection, Community, & Sales with Tyler J. McCall

In this episode, I had the pleasure of chatting with Nicole Walters, an incredible entrepreneur, business strategist, and author of Nothing is Missing, a personal memoir on uncovering the truth about your inherent value and potential. 

Nicole dropped some serious wisdom about building a successful business, and hint: it’s got absolutely nothing to do with the latest online trends! We also take a quick look back in time as we chart the evolution of online business tools & strategies, and reveal the ones that have truly stood the test of time. 

So, if you're ready to ditch these online trends for some good ‘ole basic timeless strategies, Nicole's insights and experiences will leave you feeling inspired and ready to take on the world!

NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence. 

KEY POINTS:
- Nicole’s transition from corporate & side-blogging to full-time entrepreneurship
- Advantages & challenges of starting a business in different eras
- The power of utilizing basic corporate strategies in a trendy industry
- Using influence responsibly and authentically in the online space
- The inspiration behind Nicole’s book Nothing is Missing

QUOTABLES:
“Everyone thinks when you start your business, you have to come up with something crazy unique. The “boring” thing done really well and taught well for consistent, replicable results IS unique.” - Nicole Walters

Nicole Walters
Ever felt like something’s missing in your life? Dive into Nicole’s journey and uncover the truth about your own inherent value and potential. Get your copy of Nothing Is Missing - A Memoir of Living Boldly
IG | @nicolewalters
FB | @MonetizeThyself
LinkedIn | @napnicllc

Must Haves This Month!
[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER
[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Nicole Walter’s Secret To Keeping Up With The Ever-Evolving Online Space

Hello friends! In this episode, I am going to give you a step-by-step roadmap to building and growing a brand that will give you the potential for unlimited growth. 

I dive deep into topics such as identifying your purpose, creating a solid brand strategy, and narrowing down on your ideal audience. I also share valuable insights on how to do market research the right way, the importance of having an email list, and why you should be creating your own products and services. This is truly a roadmap to building a sustainable and thriving brand in a crowded online space.
It’s a long and daunting journey, but with the right foundations in place, you can definitely achieve unlimited growth potential in your business. Tune in to find out how! 

NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence. 

KEY POINTS:
- The powerful relationship between service and abundance 
- Why you need a strong core influential foundation for sustainable growth 
- Step 1: Identify your purpose
- Step 2: Develop a solid brand strategy 
- Step 3: Niche down and narrow into your target audience
- Step 4: Give your community a place to congregate 
- Step 5: Create your own products and services 
- Step 6: Focus on growing & scaling your business
- Small steps you can take if you’re not sure where to start 

QUOTABLES:
“In order to have more abundance, you have to be of service.” - Julie Solomon
“It's not always about doing more, but it's about serving your community in a way that actually changes lives.” - Julie Solomon

Must Haves This Month!
[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How I Laid The Foundations of My 7-Figure Brand in 6 Steps

In this powerful conversation, I’m letting you in on how to shed old ways of doing things that no longer serve you, and more importantly, how to step into your decision-making power. 
From sharing my personal experiences on shedding old beliefs to uncovering insights on how I not only make but stand confidently in my decisions, this episode is going to show you just how impactful your decision-making can be on your business growth, visibility, and revenue. 
So if you’re looking to take inspired action, elevate your business, and create a meaningful and lasting impact, this episode is a must-listen. Join me as I step into my decision-making power and discover how you can do the same!

NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence. 

KEY POINTS:
- How making powerful & inspired decisions impacts your revenue & growth
- How to step into your decision-making power & create new ways of making decisions
- Tap into the power of asking for help and guidance
- The importance of surrendering and letting go of control

QUOTABLES:
“I don't hustle for these opportunities. I receive them because I've put myself in a position of authority and visibility by standing in some very powerful decisions that I've made.” - Julie Solomon

Must Haves This Month!
[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER
[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

The Decisions That Made Me Multi 6 Figures in Business Revenue

As we’re riding the wave of fresh beginnings this new year, I wanted to reflect on 2023 and share some of the biggest lessons I’ve learned over the many iterations of myself and my business that I’ll be bringing with me to 2024. 

From getting back to basics in my business to prioritizing my health, I hope these strategies and insights give you the push you need to reinvigorate your passion for both your business and your personal life. 

So join me as I share the strategies that worked for me and how they can work for you too - let’s make this year your best one yet! 

[APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you&#39;re an experienced entrepreneur, content creator, or online coach who&#39;s crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you. 

KEY POINTS:
- Reflecting on 2023 and stepping into the next version of yourself 
- How getting back to basics can reinvigorate the passion for your business 
- The importance of focusing on your health journey 
- Strategies for getting back to the basics in your business and personal life
- The story of the Oak Tree: The power of going focused &amp; deep, not wide &amp; shallow
- Exciting updates for 2024: Podcast, programs, and masterminds!

QUOTABLES:
&quot;Develop an identity and stick to it, and the business, the brand, the growth, will all come.” - Julie Solomon
&quot;If 100 new clients bought your offer tonight, would you have the structure and support in place tomorrow morning to support those 100 new clients?&quot; - Julie Solomon
“Each milestone comes with responsibilities, but it also comes with the gift of prioritizing structures &amp; systems that are going to help you stay afloat and grow.” - Julie Solomon

Must Haves This Month!
[KARTRA, your all in one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER
[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[CHOOSE JOI] Go to https://choosejoi.co/julie Use code JULIES for 20% Off including Bloodwork, Supplements and more! 

[EPISODE MENTION] Ep. 260 I Stopped Drinking, Lost 7 lbs, and Slept Better In Just One Month, Here&#39;s How

[EPISODE MENTION] Ep. 314 How I Structure &amp; Plan My Work Weeks (2023 Edition)

[APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for

Back to the Basics: What Worked and What Didn't in 2023

Happy New Year my friends!! Today’s episode is continuing to kick our year off with a bang! Are you ready to break free from the norm and step into a world of creative expansion?

In this episode, we&#39;re diving deep into the heart of creativity – and no, it&#39;s not about art. It&#39;s about redefining your business, brand, and thought leadership in ways that defy the status quo. We&#39;re living in a time where old norms no longer serve us, and clinging to them will only lead to repeated challenges and lackluster results. The world has changed, and your business should too! 

This episode will inspire you to break free from the models that confine you and cultivate the creative courage needed to lead and influence with maximum impact. If you&#39;re an entrepreneur or content creator looking to elevate your brand and impact, this episode is a must-listen!

[APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you&#39;re an experienced entrepreneur, content creator, or online coach who&#39;s crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you.

KEY POINTS:
- Our Creative Crisis: Why &quot;business as usual&quot; is no longer viable in today&#39;s world
- The dangers of aiming for &quot;normal&quot; and how it leads to mediocrity &amp; boredom
- How to cultivate creative courage and critical thinking in your business
- The power of mentorship &amp; community to access your creativity and expand your thinking 
- The importance of creating more than you consume

QUOTABLES:
&quot;This is not the time to be normal. This is not the time to fit in with what&#39;s going on.&quot; - Julie Solomon
“Sometimes good enough is good enough. But when you look at the big picture, it&#39;s not.” - Julie Solomon
“Create more than you consume. We are literally on the verge of outpacing our own creative process through mass consumption.” - Julie Solomon

Must Haves This Month!
[KARTRA, your all in one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.
[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER
[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES: 
[APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for our 2024 cohort! - Get on the waitlist now.

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playboo

The Creative Drought That Is Killing Your Business (And How to Fix It!)

In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t you worry - this episode is for you. 

From creating content pillars and narrowing down your content platforms, I’ll be letting you in on some of my top insights and strategies that you can implement to truly understand your audience and convert them into loyal customers. You’re also going to uncover the secrets to becoming an authority figure, carving out your unique identity, and building trust with your audience in the online space. 

So join me in this Best Of episode, and let’s start creating content that connects with your audience, aligns with your brand, and provides consistent income.


[APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you&#39;re an experienced entrepreneur, content creator, or online coach who&#39;s crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you. 

KEY POINTS:
- Elevate your business to seven figures with refined offers for high-level buyers [00:47]
- Offer consistent value that aligns with your brand message [06:52]
- Plan content based on your audience&#39;s journey for effectiveness [09:11]
- Understand your audience for a strong brand and visibility [13:45]
- Audience feedback shapes your brand&#39;s results [15:07]
- Differentiate, become an authority, and let your work make a meaningful impact [21:21]

QUOTABLES:
&quot;Understand your audience deeply. That is what is going to help you know what you need to know to connect with them more, to elevate your visibility.&quot; -Julie Solomon
&quot;Once we know our audience so well, we can dominate the market” -Julie Solomon
&quot;If you don&#39;t have authority and trust, you have nothing.&quot; -Julie Solomon
&quot;I had to give myself the chance to become an authority.&quot; -Julie Solomon

RESOURCES: 
If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, listen to The Kelly Roach show

Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for our 2024 cohort! - Get on the waitlist now.

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships wit

Best of Content Strategy

Welcome back to another Best Of Series - This one is a personal fave because we’ll be tackling all things productivity! 

I’m going to share some actionable steps you can take to structure your time more effectively and create better successful habits. I’m also revealing some powerful mindset shifts that you can start implementing today such as shedding outdated beliefs &amp; habits that are slowing you down, as well as redefining what success actually looks like for you and your business. 

You don’t have to be hustling your face off to reach your business goals - these tips are going to help create more alignment, flow and ease in your business, so tune in to this productivity Best Of episode, and let’s fast-track your way to better results in less time! 

[APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you&#39;re an experienced entrepreneur, content creator, or online coach who&#39;s crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you. 

KEY POINTS:
- Success is defined individually, not just external achievements [00:36]
- Stand out by avoiding extremes, and embracing a balanced approach [04:53]
- Break the habit of caring about others&#39; opinions, focus on what matters to you [10:36]
- Prioritize your schedule to avoid overloading yourself [15:43]
- Share personal experiences of chasing external achievements [20:11]
- Action brings clarity, confidence, and positive outcomes, boosting your self-esteem [26:33]
- Letting go of baggage enhances self-awareness and fuels success [27:39]

QUOTABLES:
&quot;The world gives you who you are. It&#39;s not about the law of attraction or the law of hard work to make money. It&#39;s also about the law of resonance.&quot; -Julie Solomon
&quot;Do the habits of who you are right now reflect the leader that you say you want to be?&quot; -Julie Solomon

RESOURCES: 
If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, listen to The Kelly Roach show

Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for our 2024 cohort! - Get on the waitlist now.

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You&#39;ll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! 

[FREE] Want the step-by-step roa

Best of Productivity

In this Best of Series, I&#39;m thrilled to help you level up your monetization game. Today is all about spilling the secrets to pitching like a pro and securing those sought-after brand partnerships. I’ll also be debunking a big myth that suggests you need a massive following to land brand deals on platforms like Instagram. Spoiler alert: it&#39;s not all about the numbers game.

I&#39;ll also share insights from over 4,000 successful cases that prove smaller followings can also cash in on brand collaborations, as well as the timing and strategies behind building strong relationships with brands.

I&#39;m on a mission to help you break down those self-imposed barriers and get you actively pursuing those game-changing brand collaborations. Get ready to absorb some invaluable insights and take your creator game to the next level! Trust me, this episode is a total game-changer.

[APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you&#39;re an experienced entrepreneur, content creator, or online coach who&#39;s crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you. 

KEY POINTS:
- Dispel the notion that a massive following is required for brand deals [01:55]
- The value of relationship-building and personal connections when circling back with brands [07:38]
- Why you should focus on problem-solving and your audience’s emotional needs [10:47 ]
- Stop fixating on your growth limitations and start focusing on monetization opportunities [12:10]
- Find joy in your work, embrace opportunities, even if it’s not well-paying [14:25]
- Be consistent on your follow-ups, have patience, and don’t take rejection personally [17:10]

QUOTABLES:
&quot;You do not need to have some massive follower number to land brand deals at all.&quot; -Julie Solomon
&quot;Keep up your relationship with people and then ask, even if they&#39;re going to say no. Ask, because you never know.&quot; -Julie Solomon
&quot;There&#39;s no scarcity when it comes to opportunities.&quot; -Julie Solomon
&quot;You don&#39;t need to be hooked up with the right people. You can do it wherever you are right now with what you have. All you need is an idea worth sharing a story to tell, or something informative, engaging, or helpful to share.&quot; -Julie Solomon

JULIE&#39;S RESOURCES: 
[APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for our 2024 cohort! - Get on the waitlist now.
[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You&#39;ll gain free access to pit

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