In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since. 

We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging her audience and the subsequent drop in numbers is ultimately a sign of growth and alignment, because if your people-pleasing tendencies don’t die, your business will. 

So if you’re looking to break free from your addiction to approval, this episode is a must-listen. Your true tribe is out there waiting for you - tune in with me and Allie to find out how to attract them! 

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KEY POINTS:
- The evolution of Allie’s decluttering business journey 
- The dangers of people pleasing &amp; pigeonholing yourself as a personal brand 
- Allie’s moment of realization that led her to embrace authenticity 
- Navigating her divorce announcement in the online space 
- How to lead with empathy and loving detachment  
- The rule of repelling and attracting people by practicing authenticity 
- Allie’s actionable tip to stop editing yourself for others
- About Allie’s Becoming Her Collective 

QUOTABLES:
“Being a personal brand will put you in direct conflict with any people-pleasing tendencies that you have, and it has to die, or your brand will.” - Allie Casazza

“I hated who I was when I got on camera. I hated who I was when I was in the Allie Casazza brand because it wasn&#39;t really me.&quot; - Allie Casazza

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Unspoken Rules of Repelling & Attracting The Right People to Your Business with Allie Casazza

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