What is the #1 reason you aren’t closing your customers? You don’t close deals because you don’t ask. You don’t set it up and you don’t ask.

#1. Tell them your intention. Your intention is to close, so let them know it! This is about setting the mood.
#2. Tell them there are only 2 reasons you won’t do this.  You want to tell them their objections before they even say them. #1 you don’t think it will work, or #2 you aren’t the decision maker.

People who don’t have the money aren’t the decision maker because they don’t have the money to even decide! There’s actually only one real reason people don’t buy—it’s a lack of certainty.

Intro by @jimmccarthyvos

195: Why You're Not Closing

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